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Asia Pacific is the largest herbal tea market and expected to witness substantial growth over the forecast period. This attributed to high consumption of tea in countries such as China, India, and Japan\n

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herbal tea market global industry insight trends

Herbal Tea Market- Global Industry Insight,

Trends, Outlook, and Opportunity Analysis 2017-

2025

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report description

REPORT DESCRIPTION

Herbal Tea Market Overview

Herbal tea is derived from dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants.

There are several kind of tisanes or herbal teas that are used for medicinal purposes. Herbal tea is consumed

owing to its health benefits such as improved digestive and immune systems. Some of the popular herbal teas are

green tea, peppermint tea, chamomile tea, ginseng tea, ginger tea, cinnamon tea, and others. Increasing awareness

related to health benefits of consumption of herbal tea includes slowing aging process and reducing obesity. This

is because herbal tea is claimed to have anti-aging properties and ingredients that aid in reducing weight. These

are some of the key factors driving growth of the global herbal tea market. Increasing prevalence of obesity is

another factor expected to propel demand for green tea. For instance, according to World Health Organization

(WHO), 2016, 39% of the adults above 18 years of age were overweight and 13% were obese globally.

Rising trend of consumption of ready-to-drink tea (RTD) is further fuelling growth of the herbal tea market.

Therefore, manufacturers are focusing on offering RTD herbal tea, in order to expand their customer base. For

instance, in January 2018, Teavana Holdings, Inc. launched unsweetened strawberry apple green craft iced tea,

which is a green tea with lemongrass and fruit flavor. However, easy availability of substitute products such as

coffee is expected to hinder growth of the herbal tea market.

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report description 1

REPORT DESCRIPTION

Herbal Tea Market Taxonomy

Based on product type, herbal tea market is segmented into:

Green Tea

Yellow Tea

Based on flavor, herbal tea market is segmented into:

Ginger

Lemongrass

Peppermint

Chamomile

Ginseng

Cinnamon

Others

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report description 2

REPORT DESCRIPTION

Herbal Tea Market Outlook

Asia Pacific is the largest herbal tea market and expected to witness substantial growth over the forecast period.

This attributed to high consumption of tea in countries such as China, India, and Japan. Moreover, increasing

awareness of health benefits of consumption of herbal tea such as regulation of blood sugar and growing tea

industry are factors expected to propel growth of the herbal tea market in Asia Pacific. For instance, according to

Tea Board of India, production of green tea in India was 1.19 billion kg in 2014–2015 which increased by 3% to

1.23 billion kg in 2015–2016. Furthermore, increasing production of green tea is aiding in growth of herbal tea

market. For instance, according to Tea Board of India, production of green tea in India was 14.89 million kg in

2014–2015 which increased to 19.19 million kg in 2015–2016.

North America was the second largest region in the global market in 2016, owing to rising awareness among

consumers to improve their health and wellness. According to the Tea Association of the U.S., in 2017, the people

in the country consumed over 84 billion servings of tea, out of which 13% was green tea.

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