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Presentation Transcript
snapchat

SNAPCHAT

TO ALLOW NON-USERS

TO VIEW STORIES

OUTSIDE THE APP

slide2

01

SnapchatwillnowtrytomimichowTwitterworksaspartof

itsbidtoexpandthecompany’sreach. Accordingtoreports,

Snapchatwillnowallowonlineuserssuchasdigital

marketerstoshareaswellviewcontentoutsideitsapp.

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SKY LAUNCH

DESIGN STUDIO

BRAND GUIDELINES 2025

02

02

Thenewfeature, however, willonlybe

limitedtoanumberofstoriesthat

appearintheirredesignedDiscover

tab. Thestoriesthatwillappearmight

includeofficialStoriesfrom

celebritiesandinfluencers. Those

storieswillthenbecuratedby

Snapchat’steam, anditsSearch

Storieswillbeautomaticallygrouped

bythecompany’scomputers.

However, thepremiumstoriessuchas

thosepublishedbymediacompanies

willremainlockedwithintheapp.

slide4

03

AlthoughSnapchatwillbeallowingthecontenttogobeyond

itswalls, thecompanyassuresitsusersthatitwillmaintain

theephemeralityofsuchcontent. Theyexplainedthatpeople

wouldonlybeallowedtoviewofficialstoriesoutsidetheapp

for24hourswhiletheOurStories, aswellastheSearch

Stories, willbeaccessiblefor30days.

slide5

04

Snapchatalsoexplainedthatwhenvisitorsclickthelinkofa

particularstoryitwillautomaticallyplayonthecompany’s

site, anditwillshowabuttononthepagethatwillallow

peopletodownloadtheSnapchatapp.

Itwasalsoexplainedthatthismoveisaimedtoenablepeople

withoutSnapchataccountstoseeStoriesfromtheoutside

andencouragethemtodownloadtheSnapchatappand

eventuallyuseit. Finally, doingthisprovidesSnapchatwithan

opportunitytostretchreachgloballyandimprovethe

company’saudiencebase.

slide6

05

SOURCE

H T T P S : / / D I G I T A L M A R K E T I N G J O U R

N A L . W E E B L Y . C O M / B L O G / S N A P C H A

T - T O - A L L O W - N O N - U S E R S - T O -

V I E W - S T O R I E S - O U T S I D E - T H E - A P P