Improving Patient Journeys with Salesforce in Healthcare and Life Sciences — VALiNTRY360

1. Improving Patient Journeys with Salesforce in Healthcare and Life Sciences — VALiNTRY360 In today’s fast-paced, digital-first healthcare environment, patients expect more than just clinical care — they expect an experience that is connected, personalized, and proactive. For healthcare providers, life sciences organizations, and medical device companies, delivering on this expectation is no longer optional; it’s essential. This is whereSalesforce in Healthcare and Life Sciences is revolutionizing the industry, enabling seamless and patient-centric care journeys. At the forefront of this transformation is VALiNTRY360, a Salesforce Summit Partner specializing in healthcare and life sciences solutions. VALiNTRY360 helps healthcare

2. organizations optimize their digital ecosystems, integrate disparate systems, and improve patient experiences through Salesforce’s powerful Health Cloud, Marketing Cloud, and MuleSoft technologies. Understanding the Patient Journey The patient journey includes every interaction a patient has with a healthcare organization — from the first appointment booking to follow-up care and long-term health management. A fragmented, impersonal, or delayed experience can lead to poor outcomes, decreased satisfaction, and higher costs. Traditional healthcare systems often rely on outdated technology that results in siloed data, inefficient processes, and miscommunication between departments. To truly improve the patient journey, providers must adopt systems that offer a 360-degree view of the patient, facilitate proactive communication, and support clinical collaboration. That’s exactly what Salesforce in Healthcare and Life Sciences delivers. The Power of Salesforce Health Cloud Salesforce Health Cloud is a patient relationship platform built specifically for healthcare organizations. It transforms fragmented data into actionable insights, enabling care teams to build stronger, more personalized relationships with patients. Key Features of Health Cloud: Patient 360: Unifies clinical, behavioral, and engagement data in one view. Care Plans: Supports coordinated care by allowing clinicians to create, assign, and track care plans.

3. Smart Scheduling: Enhances appointment booking through automation and patient preferences. Secure Messaging: Enables HIPAA-compliant communication between patients and care teams. With Health Cloud, VALiNTRY360 helps providers deliver more coordinated and compassionate care. By using Salesforce in Healthcare and Life Sciences, organizations can eliminate inefficiencies and provide timely interventions that directly improve patient outcomes. Enhancing Patient Engagement Modern patients expect to interact with healthcare providers the same way they engage with consumer brands — through digital channels, self-service options, and personalized content. Salesforce Marketing Cloud helps meet these expectations by delivering tailored, automated communications across email, SMS, social media, and more. With VALiNTRY360’s expertise, healthcare organizations can implement Marketing Cloud to: Send appointment reminders and wellness tips. Deliver post-discharge care instructions. Educate patients on disease prevention and healthy lifestyle choices. Reactivate dormant patients with personalized outreach.

4. This level of engagement helps reduce no-show rates, increases adherence to treatment plans, and improves overall satisfaction. It also plays a vital role in preventive care, encouraging patients to take proactive steps toward their health. Data Integration and Interoperability with MuleSoft A major challenge in healthcare is the lack of interoperability between systems such as EHRs (Electronic Health Records), lab systems, CRMs, billing platforms, and device software. Without seamless data integration, care teams struggle to access critical patient information when they need it most. MuleSoft, a Salesforce company, enables real-time data sharing and API-based integrations that bridge these gaps. VALiNTRY360 uses MuleSoft to connect Salesforce with platforms like Epic, Cerner, and other health IT systems. This integration empowers providers with: Real-time access to lab results, imaging, and vitals. Automated updates between EHR and CRM systems. Accurate, up-to-date patient profiles across all touchpoints. By integrating systems, organizations not only improve the accuracy and availability of patient data but also reduce manual data entry, mitigate risks, and improve compliance with regulatory standards. Improving Clinical and Operational Efficiency

5. Improving the patient journey also requires optimizing backend processes. Salesforce in Healthcare and Life Sciences helps streamline everything from case management to call center operations. With Service Cloud, care teams and support staff can manage patient cases, handle referrals, respond to inquiries, and resolve issues more efficiently. Features like AI-powered chatbots, knowledge bases, and omni-channel routing help reduce wait times and increase first-contact resolution rates. VALiNTRY360 implements these tools to empower healthcare providers with: 360° service views of each patient. Automated triaging and case assignment. Real-time analytics on support performance. The result is a more responsive organization that can support patients at every stage of their journey, from prevention to post-treatment care. Personalization Through AI and Analytics Artificial intelligence (AI) plays a pivotal role in improving the patient journey. Salesforce’s AI engine, Einstein, provides predictive analytics that enable care teams to identify at-risk patients, recommend interventions, and personalize care pathways. For example, Einstein can: Predict patient no-shows and suggest pre-visit reminders.

6. Score patient risk based on medical history and lifestyle data. Recommend care plan adjustments based on behavior patterns. VALiNTRY360 customizes these AI tools to align with the goals of each organization. The combination of analytics, automation, and personalization empowers providers to deliver smarter, more effective care. Compliance, Security, and Patient Trust In an industry where data security and regulatory compliance are paramount, Salesforce provides robust protections that help organizations stay compliant with HIPAA, HITRUST, and GDPR standards. Features such as audit trails, data masking, and encryption ensure that patient data is always handled securely. VALiNTRY360’s certified Salesforce professionals build solutions that incorporate compliance from the ground up, helping healthcare and life sciences companies earn and maintain patient trust. Real-World Impact Organizations that implement Salesforce in Healthcare and Life Sciences with VALiNTRY360 consistently report improvements such as: Faster appointment scheduling and reduced wait times. Increased patient engagement and satisfaction. Better care coordination and reduced hospital readmissions.

7. Enhanced visibility into operational performance. Seamless interoperability between systems and departments. For example, a multi-location specialty clinic partnered with VALiNTRY360 to unify patient records across locations, automate patient outreach, and enable virtual care workflows. The result? A 25% increase in patient retention and a 30% reduction in administrative overhead. The VALiNTRY360 Advantage What sets VALiNTRY360 apart is their deep understanding of both the Salesforce platform and the complex needs of healthcare and life sciences organizations. From initial discovery and strategy to implementation and ongoing support, their team ensures that every solution is customized, scalable, and future-proof. Their healthcare-specific accelerators, best practices, and integrations ensure a fast time to value — without sacrificing security or compliance. Final Thoughts The healthcare industry is undergoing a massive transformation — shifting from reactive, episodic care to proactive, personalized patient experiences. Salesforce in Healthcare and Life Sciences is the engine driving this change, and partners like VALiNTRY360 are helping organizations turn vision into reality. By unifying data, improving communication, and automating workflows, Salesforce empowers healthcare providers to put patients at the center of care. With VALiNTRY360 guiding your Salesforce journey, you can create more meaningful patient interactions, improve

8. clinical outcomes, and deliver the kind of experience that today’s patients expect — and deserve. For more info please visit us VALiNTRY360 or send mail at marketing@valintry.com to get a free quote.