Social media marketing company in melbourne

1. What social Channels are right for your business- Learn How to Choose the Right Channel. This pandemic has made many of us appreciate the importance of Social media marketing. Having a strong digital presence is not optional anymore; it’s the need of the hour! With work-from-home schedules, social media landscape has worked as one of the most potential platforms to generate demand and raise brand awareness. Globally, over 3.6 billion people use social media; this number is only expected to increase to 4.41 billion in 2025.

2. As a social media marketing company in Melbourneor anywhere in the world, we are often asked, what type of channel is right for my business? Is it LinkedIn? Is it Facebook? Is it Twitter? Is it Instagram? Of course, with digital marketplace being so friendly and widely reached, deciding which one deserves your attention the most is a difficult question to answer.  You always have choices though- you can choose to be on each social channel or focus on the most relevant ones to avoid spreading yourself too thin in the market. Many factors contribute to the decision of choosing channels that are most relevant and targeted to your business.  So, if you are a social media marketing company in Melbourne, who’s pondering over their social media strategy decisions, read this article till the end to manage all your accounts like a professional.

3. Target AudienceNavigate the social media channels your target audience usually use. The best way to identify it is by defining your audience and matching it against social media demographics. It will give you a head start. For instance, if your target audience lies under the age group 18 to 28+ years, Instagram is probably a better option than Twitter. Another productive option is to identify by exploring how your competitors and relevant voices in your niche are using their social channels. See the type of content shared, content created, designs made and engagement created. If you have a similar approach, it’s a good beginning. Industry Type There are many social media channels, but to do social media marketingright, know the channels that will work for your industry. For instance, if you are selling eCommerce merchandise like dresses, accessories, cosmetics etc. Your business needs a platform that’s more visually-driven like Instagram, Pinterest, Facebook etc. Hence, these channels will be a great fit. However, industries like technology, software etc. are more suitable for a channel like LinkedIn or Twitter. Always consider these questions, while looking at your competitors- Are they getting engagement on that particular platform? Are they active there? These questions will help you find a suitable answer to your businesses’ social media quandary. Factors like-Likes, Shares, Followers and Comments on posts tell whether a brand has its audience there. Engagement is essential because that shows there is an active audience.

4. Type of content This should be in alignment with your business ideology. If you want to create content like whitepapers, case studies, company updates your ideal audience is B2B on platforms like Twitter, LinkedIn, and Slideshare. If you want to focus on creating video and image-based content, you may want to consider platforms like Facebook, Snapchat, Instagram, YouTube etc.51% of marketers believe that video content generates the highest ROI. How many channels can you manage Quality is always better than quantity, the same goes for social media marketingespecially when you are finalizing a platform. Most professional marketers will suggest you use 2-3 social media channels and balance it out evenly. Because if you spread yourself too thin, you will dilute the impact and if you restrict yourself too much, you might hamper your brand visibility. Hence, always take a professional social media marketing companies’ advice. To effectively manage your activities across various platforms, take help from automation tools to reduce your manual efforts and resources.

5. Choosing the right social media channel for your business will highly depend on your objective, audience and results you are expecting. An average Internet user happens to spend an average of 144 minutes on social media per day. Now, it’s up to your social media marketing strategy to grab your target audience’s attention with engaging content on channels that are more relevant to them.