new delhi 22 nd june 2011 kudumbashree kerala n.
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New Delhi: 22 nd June 2011 Kudumbashree, Kerala. Micro-Enterprise Development Strategy and Support Mechanisms. Kudumbashree. Poverty Eradication Mission of Government of Kerala Started in 1998 3-tier Community Organization structure embedded in local self governments Neighbourhood groups

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kudumbashree
Kudumbashree
  • Poverty Eradication Mission of Government of Kerala
  • Started in 1998
  • 3-tier Community Organization structure embedded in local self governments
    • Neighbourhood groups
    • Area Development Society (Ward level)
    • Community Development Society (LSG level)
  • State and District Missions to support and facilitate functioning of CBO
kudumbashree coverage
Kudumbashree - Coverage
  • LSGs – Total - 1043; Rural - 978
  • CDS – Total - 1061; Rural - 977
  • ADS – Total - 17,956; Rural - 16012
  • NHG – Total – 2.07 lakh; Rural – 1.86 lakh
  • Families–Total – 38.57 lakh; Rural – 34.36 lakh (~ 50% of the families in Kerala)
structural flows
Structural flows
  • CDS sub committees
    • Micro finance
    • Micro enterprises
    • NREGS and collective farming
    • Social development
    • Infrastructure
  • ADS
    • Members given corresponding responsibilities
  • NHG
    • Income generation activity volunteer
    • Health and education volunteer
    • Infrastructure volunteer
kudumbashree activities
Kudumbashree - Activities
  • Micro Finance
    • Thrift & Credit
    • Bank Linkage, Interest Subsidy, Matching Grant
    • Financial Literarcy
    • Audit & Account
kudumbashree activities1
Kudumbashree - Activities
  • Collective Farming by women groups
    • Women collectives for food security
    • Cultivation of land on lease by forming joint liability groups of women farmers
    • From Unskilled labourerto producer - cultivator
    • Convergence of local government agricultural support interventions
    • Scientific mode of cultivation and better know how of scientific cultivation practices
    • Have a say on the produce- price, what to produce, when to produce, how to produce
    • 25000 hectares of land under cultivation through Kudumbashree intervention
kudumbashree activities2
Kudumbashree - Activities
  • NREGS
    • ADS (Ward-level) functioning as mate
    • Involvement in registration, job-card issue
    • Social Audit
    • Integration with agricultural interventions by Panchayat and KrishiBhavan.
      • Eg: PerambraGramaPanchayat – conversion of 140 acres of fallow land.
kudumbashree activities3
Kudumbashree - Activities
  • Micro Enterprises
    • Individual & Group enterprises
    • Special enterprises
    • Collectives/Consortia
kudumbashree activities4
Kudumbashree - Activities
  • Samagra – Value-chain based enterprise model
    • One activity on a large scale targeting poor women with support across the value chain
    • Comprehensive development of either an agricultural produce or an industrial product or a traditional job
    • An all inclusive programme encompassing all the components from production to marketing
    • local governments facilitated to develop projects and converge resources
    • Community network support in implementation
    • Coordinated negotiation for bank finance
samagra collectives
Samagra-Collectives
  • Pineapple project of Ernakulam district
      • Joint project of LSGs, Kudumbashree and Private Company
      • 3115 women as cultivators
      • 1250 ha under lease land farming
      • Technical facilitation for quality produce
        • Demonstration farms
        • Exposure visits
        • Trainings – follow up visits
        • Integrated nutrient and pest management practices
        • Value added products
      • Market tie up
samagra nendran banana
Samagra – Nendran Banana
  • Banana Cultivation Project in Trivandrum
  • Kudumbashree , 3 tier Panchayath and private partner
  • Project worth Rs 40.60 crores - 58 Panchayaths -3 phases.
  • 2400 ha - 30000 women farmers
  • Phase I - 1780 ha under Nendran Banana - 13000 farmers
  • Dist Panchayat -Set up Bio-control lab, tissue culture lab and soil testing lab.
  • Adopted various scientific cultivation practices like IPM, INM etc
  • CDS role in bank linkage, provisioning of master trainers
  • Panchayat support for land identification, coordination and monitoring
samagra collectives outcome
Samagra- CollectivesOutcome
  • Assured market
  • Controlling Costs of production
  • Technical and technological know-how- theory into practice
  • Scientific cultivation practices
  • Support of the Technical institutes
  • Good bargaining power
  • Transformation from unskilled to skilled labourers/ entrepreneurs
  • Role clarity
  • Specialization
  • Value chain
  • Support of the community
enterprise convergence
Enterprise-Convergence

NedumpanaPanchayat

  • Panchayat initiative for garment cluster
  • Convergence effected
    • Industries department women development fund for machineries
    • Panchayat fund for infrastructure
    • Kudumbashree fund for management support, training
    • CDS mobilisation of beneficiaries, coordination
kudumbashree activities5
Kudumbashree - Activities
  • Marketing
    • Monthly-Weekly-Daily markets at LSG level
    • Festival fairs; exhibitions
    • Home Shop
marketing collectives
Marketing Collectives
  • Community Marketing Network – Home shops
    • Institutionalization of local markets for producers
    • Local Production- local marketing- local consumption
    • Opens new doors for marketing involving poor women of the locality
    • Production units linked to local network through home shops- women who take orders and deliver products in the neighbourhood (ward as unit)
    • professional management team to oversee logistics of production and distribution
    • Localised branding and quality standardisation
    • Sales on predetermined commission basis
lsgs and local markets
LSGs and local markets
  • Organisation of monthly and weekly markets for sale of kudumbashree products
  • Special fairs during festivals, exhibitions
  • LSG infrastructure, promotion and supervision
  • Link up with cultural programmes for visibility
  • Vegetable stalls set up by panchayats for local sale of produce
market converegence
Market -Converegence
  • We started with the monthly market, and then went on to weekly markets for the products from our panchayat. The panchayat provided us with a pick up truck and shopping lot and now we run daily markets
  • CDS Nedumkandam
kudumbashree activities6
Kudumbashree - Activities
  • Social Development
    • Destitute Rehabilitation
    • Special schools for mentally challenged children
    • Balasabha – Children's forum
    • Special Projects for ST communities
kudumbashree activities7
Kudumbashree - Activities
  • Women's Empowerment
    • Gender Self-Learning Programme
  • CBO Strengthening
    • Bye-laws & Election rules
    • Support for convergence of resources
    • Organization management support
    • Internal accountability & collective responsibility
capacity building
Capacity Building
  • Most critical activity in the Kudumbashree system
    • Multiple areas – livelihoods, social development, gender, organizational development
    • Multiple stakehoders – NHG members, CBO leadership, LSG leadership, Officials, Resource Persons
    • Multiple approaches – Institutional training, in-house professional training groups, CRP system, Individual experts
community based cb resources
Community-based CB – Resources
  • Resource Persons at various levels - volunteers
    • Micro Finance – 26,000 persons
    • Social Development – 3,500 persons
    • Gender – 52,000 persons
  • Training Enterprises
    • 20 units conducting multi-disciplinary training
    • 43 KAASS units of 356 trained accountant-auditors for book-keeping
  • MEC
    • 300 persons, in 29 MEC groups
  • Master Trainer micro-enterprises to train/mentor new units
  • Master Farmers for collective farming (MKSP)
from individual to collectives
From individual to collectives
  • Collectivization of trainers
    • Started off with individual resource persons
    • Gradually formed into groups
    • Enterprise form
  • Collectivization of enterprises
    • Bringing together of scattered enterprises in the same sector (garments, IT etc.)
    • Formation of Consortium at State level (member owned and controlled)
  • Collectivization of MEC
    • Groups of MEC at District/Sub-district level
micro enterprises in kudumbashree
Micro Enterprises in Kudumbashree
  • ~ 15,000 enterprise units; ~60,000 members
  • More than 100 different types of enterprises
  • Production to Consumption interventions
  • Consortia
    • Garment Consortium (Kadambari)
    • Nutrimix (nutrition supplement) Consortium (Amrutham)
    • Consortium of IT units (Unnati)
  • Marketing interventions
me sector needs
ME Sector - Needs
  • Appropriate orientation and training for new entrepreneurs
  • Timely availability of managerial and technical expert support
    • Identification of business opportunities
    • Preparation of bankable business plans
    • Ties for backward-forward linkages (technology, market, finance)
    • Specialized training
  • Strengthening CBO network to deal with economic/business issues effectively
building support systems
Building support systems
  • Business Management expertise available in the market
    • Expensive, not always available
    • Difficulties in understanding context of pro-poor businesses
  • Alternative - develop bare-foot business management consultants
    • Micro Enterprise Consultant - MEC
mec system
MEC System
  • Started in 2004
  • Strengthened from 2009 onwards
  • ~300 MEC active at present
  • 29 MEC groups formed in 2011
slide42
MEC
  • Young men and women from families of NHG members
  • Identified by CDS, selected by District Mission
  • Orientation training by EDII, Ahmedabad
  • Specialized business management training for select MEC (CREAM Training)
  • Business management training for other MEC by Master Trainer MEC (TEAM Training)
services provided by mec
Services provided by MEC
  • For establishing new enterprises
    • Support CDS in identification of entrepreneurs
    • Preparation of business plans
    • Support to entrepreneurs for bank liaison, machinery purchase, market linkages, product quality assurance etc.
  • Support for existing enterprises
    • Support for licensing, product diversification, market expansion, book-keeping, financial statements etc.
  • Training
    • New entrepreneur orientation & training
    • Performance improvement training for existing entrepreneurs
services provided by mec1
Services provided by MEC
  • Support to CBO Structure
    • Identification of entrepreneurs, business opportunities
    • Preparation of enterprise inventories
    • Conduct of monthly/weekly markets, fairs
    • Co-ordination with different departments/agencies
    • Preparation of GP level Livelihood Development Plan
  • Support to Kudumbashree Mission
    • Conduct of surveys and studies
    • Conduct of training programmes
    • Feedback on enterprise issues
remuneration for mec
Remuneration for MEC
  • Paid by entrepreneurs
    • 0.5% to 1% of project cost – for business plan preparation
    • Rs.500 for business counselling
    • Rs.250 for book-keeping
  • Paid by Kudumbashree Mission
    • Rs.350 per day faculty fees for training
    • Rs.250 per month per unit for follow up visits to new enterprises
  • MEC groups earn revenue by providing training services to other agencies/departments
monitoring of mec mechanism
Monitoring of MEC mechanism
  • At CDS level
    • Regular review of working of MEC support
    • Bi-annual report of services provided by MEC group to District Mission
  • At District Mission level
    • Monthly report by MEC group
    • Bi-monthly review meeting at District level
    • Bi-annual joint review of CDS and District Mission
  • Detailed guidelines issued by State Mission