Technology and Business in India. Ashok Jhunjhunwala Tenet Group, IIT Madras [email protected] I. Market. Untapped Market. Developing countries have large untapped Market India has 1 billion people 180 million households What is the market size ?. Example 1. In mid 1980’s
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
on the other hand . . .
Total number of Households = 180 million
Assumptions: 7% of family income spent on communications
35 % of investment required per year to break even
in 1983 : PC with 8088, 128 KB memory, mono monitor costs $ 1000
today : PC with Pentium processor, 128 MB memory, color monitor, large HD, CD costs $ 1000
In bringing down costs by a factor of 3 to 5, one becomes technology leader
35/70 kbps Internet plus simultaneous telephone
Always ON permanent Internet connection