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Current Privacy Policy Issues in the Communications and Entertainment Industry

Current Privacy Policy Issues in the Communications and Entertainment Industry . Sherry Ramsey, CIPP, PE Assistant Vice President, Regulatory Planning and Policy AT&T Inc. August 23, 2007. Technological Advancements. How Marketers Hone Their Aim Online.

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Current Privacy Policy Issues in the Communications and Entertainment Industry

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  1. Current Privacy Policy Issues in the Communications and Entertainment Industry Sherry Ramsey, CIPP, PE Assistant Vice President, Regulatory Planning and Policy AT&T Inc. August 23, 2007

  2. Technological Advancements

  3. How Marketers Hone Their Aim Online Behavioral Targeting Grows Marketing Works by Targeting Consumers Online Marketing’s New Tack Online Customized Ads Move a Step Closer Finding the Holy Grail of Web Advertising Today’s Niche Marketing is About Narrow, Not Small The Quest for the Perfect Online Ad

  4. The New AT&T

  5. Operational Challenges • Unique organizations, products, geographies • Distinct privacy policies, issues • Operate under various regulatory bodies

  6. AT&T and Privacy • Preserve trusted reputation • Meet customer expectations • Maintain compliance • Balance interests • Support industry groups

  7. Government Oversight • Increased regulatory, legislative focus • Prosecuting data burglars, pretexters • House hearings on pretexting – new pretexting law • FTC and Congressional hearings

  8. CPNI • FCC issued CPNI rules in March 2007 • Institutes rigorous controls • Presents challenges in classifying communications and entertainment services • FCC to issue future rule making (FNPRM) Customer Proprietary Network Information (CPNI) is information that telecommunications carriers obtain when they provide telecommunications services, including services provided through the local telephone company and its affiliates

  9. Telemarketing, etc. • National and state-specific Do Not Call registries • Registration lasts five years • Applies to all marketers • Phishing, pharming, Canned Spam, SMS • Creates complexities for company affiliates

  10. Youth Privacy Issues • Rapid technological advancements • Government, companies, parents taking action • Guarding children from online predators • Parental controls • FOSI, Project Online Safety

  11. AT&T Smart Limits

  12. Wireless Communications • Location-based services • Video Share, Remote Monitor • Lines blurred for wireless, wireline • Converged services

  13. Location Mapping • Spurred by new mobile handsets • GPS-enabled services • RFID • Raises privacy questions

  14. Customized Marketing and Advertising • Personal preference in consuming content • Delivering relevant, personal content • Marketing via 3 screens • Customer choice, controls

  15. Guarding Against a Data Breach • Develop notification plan • Breaches come in various shapes, sizes • Protect those impacted • Do the right thing

  16. Privacy Environment: Today … Tomorrow Continued technological advancements Transparency and customer choice Regulations, legislation? Earn and maintain trust

  17. Current Privacy Policy Issues in the Communications and Entertainment Industry Sherry Ramsey, CIPP, PE Assistant Vice President, Regulatory Planning and Policy AT&T Inc. August 23, 2007

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