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The Format: Summary Business Overview Product or Service Market Opportunity Management Team Operational Details Financial Analysis. Summary – What you need to ask yourself: What is special about it? What is this business about? Make me want to read on further….

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Presentation Transcript
slide1

The Format:

  • Summary
  • Business Overview
  • Product or Service
  • Market Opportunity
  • Management Team
  • Operational Details
  • Financial Analysis
slide2

Summary – What you need to ask yourself:

  • What is special about it?
  • What is this business about?
  • Make me want to read on further…
slide3

Summary – What you should cover:

  • What is your business idea or concept?
  • What is your USP (your competitive advantage)?
  • What is your market?
  • Who are your target customers?
  • Estimated year of breakeven profitability
  • Three years of estimated revenues
  • Your funding requirements
slide4

Business Overview – What you need to ask yourself:

  • What is the ‘mechanism’ of your business?
  • How does it make money?
slide5

Business Overview - What you should cover:

  • Company description and business model
  • Value proposition – financial
  • Vision
  • Current status
  • Current of committed funding and all funding sources
slide6

Product or Service – What you need to ask yourself:

  • What problem are you solving for me?
  • Why should I buy your product/ service?
  • What features does the product have and why?
slide7

Product or Service – What you should cover:

  • Define and describe the problem (technical descriptions should go in the appendix)
  • How you will solve the problem
  • Why the product or service is unique or distinct
  • Description of a working model or prototype (if appropriate)
  • How the products or services will be developed (if appropriate)
  • Intellectual Property issues if applicable
slide8

Market Opportunity – What you need to ask yourself:

  • Who will buy the product?
  • Why will they buy it?
slide9

Market Opportunity – What you should cover:

  • Why this is a great idea
  • Brief survey of the competition (who are your competitors and why the problem is not being solved by them)
  • Market size, analysis and forecast
  • Industry analysis and forecast
  • Identification of customers
  • How will you sell and how will you establish a price?
slide10

Management Team – What you need to ask yourself:

  • Who are the key people?
  • Why do you need these skills?
slide11

Management Team – What you should cover:

  • Key management with details of industry experience, education etc.
  • Board of advisors (a critical point as this can augment team experience
  • If there are obvious weaknesses in your management how do you propose to deal with them
slide12

Operational Details – What you need to ask yourself:

  • What are the main functional parts of the business?
slide13

Operational Details – What you need to cover:

  • Where will the business be based?
  • What facilities will be needed? (equipment, IT etc.)
slide14

Financial Analysis – What you need to ask yourself:

  • What assumptions have you made?
  • How much money is needed?
  • How much money will be made?
  • Justify: where did you get these numbers from?
slide15

Financial Analysis – What you should cover:

  • Outline overall financial model with detailed projections through to Year 3
  • Pro forma cash flow and budget analysis
  • Other analysis, as appropriate (i.e. break even analysis)
  • What are the principal risks which could affect your plans
  • Discuss assumptions and capital requirements including how you will use the prize money
slide16

Further Reading

  • The New Business Road Test
    • Mullins, J.W., Prentice Hall, 2003.
    • ISBN 0273 663569
  • TSB Lloyds Small Business Guide
    • Williams, S., Vitesse Media plc. 2004.
    • ISBN 0 9545621 2 7