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Good Morning. Have your reading composition notebook out and turn to the next blank page . . Propaganda. What is propaganda? What is propaganda’s purpose? List some examples of propaganda. Propaganda .

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good morning
Good Morning
  • Have your reading composition notebook out and turn to the next blank page.
  • What is propaganda?
  • What is propaganda’s purpose?
  • List some examples of propaganda.
  • The deliberate attempt to influence a mass audience to act or think a certain way. Usually the term is associated with intent to deceive.
1 over simplified stereotype
1. Over Simplified Stereotype
  • Reduces a complex situation to a clear-cut choice involving good and evil. Often useful in swaying uneducated audiences.
  • Ex: All Americans eat hot dogs.
2 appeals to fears
2. Appeals to Fears
  • Plays on a listener's fears. The message says: if you don’t do a certain thing (or if you don’t think in a certain way) something that you fear very much will happen.
  • Ex: If you don’t get this security system for your house then you are sure to get robbed.
3 name calling
3. Name Calling
  • **Derogatory language or words that carry a negative connotation when describing an enemy. Name calling can arouse prejudice among the public by labeling the target something that the public dislikes.
  • Ex: Political Cartoons making fun of Obama/Bush.
  • Calling people “Commies”
4 appeals to desires and needs
4. Appeals to Desires and Needs
  • All human beings need food, drink, clothing and shelter in order to survive. We also have emotional needs: We need to be loved and cared for, to have meaningful work, to have a sense of dignity and self worth. A person is bribed or tempted by appealing to their human needs/desires.
  • Ex: Ralph Lauren sells their perfume by showing a romantic love scene and just putting the word romance on the ad.
5 appeals to sympathy for underdog
5. Appeals to Sympathy for Underdog
  • This technique makes one feel sorry for someone, or a group, that doesn’t have what they need/want.
  • Ex: Showing photographs of the disaster in Haiti to influence people to give to charity.
6 loaded words
6. Loaded Words
  • Certain words arouse such strong emotional responses that they are called loaded words because they are loaded with emotion.
  • EX: peace, patriotism, and moral
7 confusion
7. Confusion
  • Using a confusing message to make a consumer unsure or not understand so they give in or buy product.
  • Ex:"Are your children in danger?"
    • We commonly hear announcements that "bad chemicals" or "known carcinogens" are out there, without objective data to clarify whether the type, amount, and location of the substance could actually hurt anyone
8 repetition
8. Repetition
  • When a message is “drummed” into a listener’s consciousness, it tends to be remembered.
  • Ex: When looking at a target commercial you might see the red bulls -eye symbol repeated all over everything.
9 powerful images
9. Powerful Images
  • Just as there are loaded words, certain images are loaded with powerful emotional associations. These images tend to make us “feel good.” In the same manner , words that are opposite can make us feel bad.
  • Ex: Uncle Same
10 the band wagon
10. The Band Wagon
  • Since most people like to be a part of the crowd, the propagandist can win over many followers if he/she can convince their listeners that everyone else is following a certain trend.
  • Ex: Everyone else has an I-pod so I need one too.
11 testimonial
11. Testimonial
  • Someone gives their word that a product or idea works.  Often it’s a famous, respected person.
  • Ex: When celebrities endorse products… for instance Athletes and Wheates or Actresses with Covergirl make up.
  • 9 out of 10 dentist recommend this toothpaste.
12 slogans
12. Slogans
  • A “catchy” slogan is more easily remembered than an complicated and perhaps more accurate explanation.
  • Ex: Sleep Country U.S.A….
13 plain folk
13. Plain Folk
  • A propagandist can convince people that he is one of the “plain folks” who is one of the common citizens rather than a leader who is not a part of the general group. The people will believe that since the propagandist claims to be one of them, he/she is trustworthy and has their best interest at heart.
  • Ex: When visiting a third world country, the President dresses in jeans and offers to make a change in their living conditions.
14 transfer device
14. Transfer Device
  • is a device by which the propagandist carries over the authority and prestige of something we respect to something he would have us accept.
  • Ex: “The American pioneers worked hard because they cared about the future. If you care about the future of your family, then see your agent at Pioneer Insurance.”