Best Techniques To Control Online Reputation Online reputation management is very important to control and to know what people think of you or your brand, many companies offer online reputation management services, never matters if you own a brand or you are a celebrity. Coming right on point and helping you to understand and to improve online reputation by simply following five steps to improve online reputation. Google Yourself The first step to take control of your online reputation is to audit what already exists out there on the internet. By simply Googling your name you can find out what is being said about you, what content is ranking high, and whether there is any negative content. Negative or inaccurate content is more common than you might think. In fact, 75% of U.S. adults Google themselves, and half are not happy with the results. Take the time to audit your search results, and if you do not like what you see remember that you can take steps to change it. Do not stop with Googling just your name, either. Also try variations of your name, common misspellings, and your name along with other keywords, such as the city you live in, your company name, or your job title. Google your telephone number as well to see where it comes up. Take note of the search results, both positive and negative, and use them as a benchmark for developing your personal reputation management strategy later down the road. Once you complete your initial audit, it is important to keep up-to-date with any changes to your search results. Remember to check your search results regularly. Many people find it helpful to set a calendar item every quarter or so to remind them. Claim Your Social Media Presence
It is safe to say that at this point social media is not going anywhere. Do you already own your name on the top networking sites? If you do not, it is time to create an account on the major ones. Even if you do not plan on using them, you should at least claim your name, fill out the basic information and upload a profile picture of yourself. This will secure your account later down the road if you choose to become active on social media while preventing others from creating false accounts in your name. Depending on your personal goals, you may also want to consider purchasing your own domain/s. By creating a website for yourself you can publish content that will strengthen your online reputation and paint a better picture of yourself and your personal brand. How To Tackle Negative Feedback Are there still photos of you partying in college circulating on Facebook? Are these same photos showing up on Google images when you search your name? Someone in the HR department will eventually find them. These and any other old photos that do not serve you well should be removed immediately if possible. If you posted them, simply hit the delete button. If someone else posted them, you can kindly ask them to delete the photo. If the person cannot be convinced to take down the photo, you may be able to remove yourself or change the privacy settings on your account to hide it from the public. Build Your Personal Brand Once you have audited what already exists about you online and have cleaned up anything negative, it is time to focus on building your personal brand. Whatever you put out there, whether it is social media posts or unique blog content, make sure that it is on brand. The more unique content you publish, the better your chances of it ranking high in search results. If your content is consistently ranking high, then your reputation will benefit and you will have more control over it. So it is important to take the time to determine what your personal brand is and develop a voice online. Manage Information Other People Share About You No matter how much effort you put into owning your personal brand and creating unique content to control your online reputation, there is no way you can fully suppress outside information that others post about you. This is why it is important to continually Google yourself or set up alerts so you can be aware when any unflattering or untrue information about you is posted. If you find any such posts or photos, you can quickly act to remove them before they can cause any damage to your online reputation. Remove yourself if possible or contact the site owner to request the post be removed. Xcentric Services offers online reputation management services to companies and brands also individuals.