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Connecting and sharing to Facebook, Twitter and YouTube Website Promotion seminar > Tourism sector March 2011 :: Alfons van Duijvenbode
Importance of social media Facebook: good practice and creating a page Twitter: good practice and creating an account You Tube: good practice and creating a channel Sharing widget Social media dashboard Agenda
Social media a must Consumers increasingly video oriented 2 billion views per day in You Tube (2010) Facebook surpassed Google as most visited website 600 billion pageviews per month (2010) Twitter: 90 million tweets per day Live stats at: Gary’s social media count …. http://www.personalizemedia.com/the-count/
Facebook Set up a ‘Page’ not just a profile Businesses or organizations are not allowed by FB to set up an ‘individual profile’ Pages allow more than 5,000 fans where a profile can only have 5,000 friends Pages offer more features incl. statistical analytics (fan activity) Attention: linked to a personal profile….but possibility for multiple admins The page is for engagement, the website for conversion, so always link to the website Invite fans: “Follow us on…” (widget…) A good practice: http://www.facebook.com/whalewatchingsydney
Twitter Set up an account, mind the account name Customize the background design (corporate style…) Follow relevant parties (travel agents, tour operators, directories etc.) Tweet regularly, follow KISS and AIDAS principle Use a URL shortener (e.g. bit.ly or via dashboard…) The twitter page is for engagement, the website for conversion, so always link your tweets to the website A good practice: http://twitter.com/#!/iExplore | http://twitter.com/#!/lonelyplanet
You Tube Create your own channel and include ‘bio data’, always include your website domain name Customize the channel design (corporate style) Upload video’s and name, describe and tag them properly to make them visible in You Tube’s search Keep video’s short (2-3 minutes) Mind music copy rights…. Embed the code in your website Good practice: http://www.youtube.com/user/AustraliaZooTube
Good practice Embedded from You Tube
Good practice Customized design
Enter title including important keywords Enter description including important keywords as a readable sentence Enter keywords / tags for the video Select category
Sharing widgets The upgraded ‘Tell a Friend’ Sharing through mail, Facebook, Twitter, and more social media Your network will share your content in their social media.... Let your “net work” !
Example sharing to FB Customize your text Possible to edit text
Social media dashboard Manage your social media through one dashboard Compose your message and send to multiple social media channels (Twitter, FB, LinkedIn etc.) Automatic ‘link shrink’ Schedule updates Monitor mentions Mobile app www.hootsuite.com
Social media dashboard Manage your social media through one dashboard Compose your message and send to multiple social media channels Automatic ‘link shrink’ Schedule updates Monitor mentions Mobile app
Trip Advisor Get listed http://www.tripadvisor.com/pages/getlisted.html Select: Accommodation or Attraction (tours) Complete the form and add pictures and description Get the review widget Once listed, go to the owner’s page and select from the available widget options (property rating and review snippets) Paste the code in yourwebsite
Assignment • Set up a company ‘fan page’ and add your company logo • Set up a twitter page and add your company logo • Create your company YouTube account / channel and include your company logo • Create your Hootsuite account and add your twitter and facebook ‘fan page’ accounts • Make sure that your Tweets and fan page feeds are included in the Hootsuite streams • Add a stream with keywords relevant to your business