Cable Pioneers. 1948: John Walson, small appliance store PA: builds an antenna on nearby mountain and strings wire down to his store Helps him sell more TVs to people not served over air. Why: Many “white areas”: no TV service CATV worked like power repeater In 1960, fewer than 1% had cable.
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--In Canada, by 1970 40% or more had cable, in the US, only 10% of the population.
--TV stations welcomed redelivery, ONLY.
--Some stations had bigger audiences!
--In 60’s: Growing concern about cable
--Territoriality challenged for some stations.
-- cable and DBS are less accountable to the public and thus more liberal in their treatment of sex and violence. HBO was the first to show uncut sex scenes in movies
++ increased utility or usefulness of media
++ provides voice for ethnic/cultural diversity and public access