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College of Engineering and Physical Sciences

University of New Hampshire. College of Engineering and Physical Sciences. Marketing Team. • Glee Corsetti (Co-leader) • Bobby Valickus (Co-leader) • Nate Berg • Rachel Casey • Sarah Davison • Mike DeAngelo • Liz Merriken • Alana Reeves • Bridget Robinson. Agenda. Statement of work

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College of Engineering and Physical Sciences

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  1. University of New Hampshire College of Engineering and Physical Sciences

  2. Marketing Team •Glee Corsetti(Co-leader)•Bobby Valickus(Co-leader)•Nate Berg• Rachel Casey •Sarah Davison•Mike DeAngelo•Liz Merriken•Alana Reeves•Bridget Robinson

  3. Agenda • Statement of work • Overall Impressions • Research Plan • Secondary Research • Primary Research • Promotional Ideas • SpringFest • Strategic Plan • Recommendations

  4. Statement of Work • Create a marketing campaign for CEPS • Including: • Slogan • Branding • Social Media Networking • Perception: Current, Future, Alumni • Adjusting Website

  5. Impressions • Survey: 219 • Social Media • Twitter: 23 • Facebook: 30 • LinkedIn: 51 • Event • Press Releases • Seacoast Media Group: 23,000 • Portsmouth Herald: 63,000 • Facebook: 1,974 • Attendees: 800+ Total = 129,097

  6. Research Plan • Secondary • School reviews • Website reviews • Primary • Surveys • High school, Undergrad, Graduates • Interviews • Dean Mukasa, Deb Williams • Students (Undergraduate, Graduate) • Alumni • Focus groups

  7. Secondary Research

  8. CEPS Website

  9. University of Utah

  10. Syracuse University

  11. Yale University

  12. Primary Research

  13. Survey Results • 219 Respondents • 140 from NH; 79 out of state • 41% going to grad school

  14. Class Standing of Respondents Sophomore

  15. Influential Factors

  16. Most Important Characteristics in Choosing a School

  17. Most Important Characteristics in Choosing a School

  18. Most Important Characteristics in Choosing a School

  19. How Students Hear of Schools

  20. Focus Group

  21. Graduate Students “Gap” between professors and students Educational goals and classroom experience mismatch Cultural barriers with international students Lack of communication Exceptional facilities

  22. Undergraduate Students Environmental engineering More publicity around research and projects Exceptional facilities Knowledgeable professors Want more “professional” experience Social media Peer Advising Would not choose CEPS for graduate school

  23. PromotionalIdeas

  24. Slogans • “Work hard. Play hard” • “Kingsbury: A land of hope” • “Innovations for the future” • “Applications for the future.” • “CEPS: Where ideas become realities”

  25. Logos • Gear drives • Compass • Microscope • Infinity sign • Light bulb with atom center

  26. Sample T-Shirts

  27. Additional T-Shirts

  28. Postcard

  29. Collateral Material

  30. Spring Fest 2011 Promotions

  31. Spring Fest Press Releases Seacoast Media Group Portsmouth Herald

  32. Spring Fest Event • 800+ Attendees • Complimentary Food • Entertainment • Additional Workshop Clients • Tradeport, Children’s Museum, UNH Housing, OSVPR • CEPS Table • iPod Touch Giveaway • Flyers • Survey (T-shirt, slogan, logo) • Rubik’s Cube Contest

  33. Spring Fest Flyers

  34. Promotional Video Steel Bridge Team

  35. Strategic Plan

  36. Recommendations • New Logo and Slogan • Revamp Website • Social Media • Peer and/or Alumni Advisor- a resource for students • Networking Opportunities • Student Intern • Promotional Event

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