slide1
Download
Skip this Video
Download Presentation
Case Study: Using Smart TVs to Further Engage Viewers

Loading in 2 Seconds...

play fullscreen
1 / 19

Case Study: Using Smart TVs to Further Engage Viewers - PowerPoint PPT Presentation


  • 113 Views
  • Uploaded on

Case Study: Using Smart TVs to Further Engage Viewers. Wendell Wenjen , Director of Smart TV Advertising & Interactive TV Platforms, LG David Preisman , VP, Interactive Television, Showtime Networks Claudio Marcus , EVP Marketing & Research, Visible World.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Case Study: Using Smart TVs to Further Engage Viewers' - amena


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1
Case Study: Using Smart TVs to Further Engage Viewers

Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG

David Preisman, VP, Interactive Television, Showtime Networks

Claudio Marcus, EVP Marketing & Research, Visible World

slide2
Case Study: Using Smart TVs to Further Engage Viewers

TV Program Remind App

TV Sync App

&

Creative interaction

Viewing insights

Program promo effectiveness

Active fan engagement

slide6
Smart TVs enable Synchronized Content Delivery
  • LivePlus default “on” – Recognizes video content
  • Matches & identifies show, episode, media time, or AdID
  • Initiates overlay interactive content from content owner
applications using liveplus
Applications Using LivePlus
  • Synchronous in-show Interactivity
  • Enhanced advertising
  • Tune-in reminders
  • Programmer specific recommendations
  • Program related VOD
  • Program related T-Commerce
  • Show related social media
  • Analytics and measurement
slide8
Case Study: Using Smart TVs to Further Engage Viewers

TV Sync App

Creative interaction

Active fan engagement

slide10
The first in-program interactive experience for Smart TVs
  • Available on 2012 and 2013 LG Smart TVs
  • Also available for iPad as a second screen “companion” app
  • Engages fans with interactivity for the series they love
  • Appeals to a key demographic
  • Creates a social experience around television (live voting, social sharing from TV)
  • Integrated gamification and rewards can grow loyalty, ratings and subscriber retention
  • Nominated for 2013 Primetime Emmy®Outstanding Interactive Program: The Homeland SHO Sync Experience
slide12
Easy to use
  • No apps to install
  • Branded to take on the lookandvoice of each program
  • Rolling out for:
    • Homeland
    • Dexter
    • Ray Donovan
    • Shameless
    • Californication
    • New Series: Masters of Sex
slide13
Case Study: Using Smart TVs to Further Engage Viewers

TV Program Remind App

Viewing insights

Program promo effectiveness

slide14
Video: Smart TV Program Remind App
  • TV Program Remind App
  • Simple consumer value
  • Drives viewership and enables data capture
  • Super easy to implement
slide15
Insights for effective program promotion
  • TV Program Remind App
  • Closed-loop analysis of program promo effectiveness
  • Ample research scale
  • Easy, timely & cost effective
slide16
Insights for effective program promotion
  • Early insights across campaigns
  • Recency really does matter
slide17
Insights for effective program promotion
  • Early insights across campaigns
  • Recency really does matter
  • Frequency has strong impact but is hard to achieve in scale
slide18
Insights for effective program promotion
  • Early insights across campaigns
  • Recency really does matter
  • Frequency has strong impact but is hard to achieve in scale
  • Significant geographic differences
ad