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SESSION 4: MARKETING - PowerPoint PPT Presentation


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SESSION 4: MARKETING. TOPICS COVERED Participants will produce a formal business plan that will include a component of each of the following: Week 1: Introduction Week 2: Entrepreneurship Week 3: Idea development Week 4: Marketing Week 5: Competitors and Organisational and legal structure

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Presentation Transcript
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SESSION 4:

MARKETING

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TOPICS COVERED

Participants will produce a formal business plan that will include a component of each of the following:

Week 1: Introduction

Week 2: Entrepreneurship

Week 3: Idea development

Week 4: Marketing

Week 5: Competitors and Organisational and legal structure

Week 6: Technical developments and Risk assessment

Week 7: Finance

Week 8: Integrating and control

Week 9: Guest speakers

Week 10: Summary

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mind stretcher
Mind stretcher
  • What are the best and worst marketing campaign you have seen and why?
important general questions
Important general questions

Will the window of opportunity be open long enough to exploit the idea?

Can this business idea grow over time to a big business?

How big do you want this business to be?

important specific questions
Important specific questions
  • Who will buy your product/service?
  • What are the specific needs of these customers?
  • What are the specific characteristics of the products/services that you will be selling to satisfy the above needs?
marketing of products and services
Marketing of products and services
  • Product – what will you offer
  • Price – what will you charge for the product/service
  • Promotion – how to keep customers informed
  • Place – where en how will they get hold of product
exercise
Exercise
  • Select the best idea that you can implement.
  • Define the
    • Specific characteristics of the product/service
    • The potential price of it
    • How you are going to communicate to your customers
    • Where you will sell your product/service