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Product marketing - the power of branding. Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups. Questions. What are consumer groups? Why do companies create a band?

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product marketing the power of branding

Product marketing - the power of branding

Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups

questions
Questions
  • What are consumer groups?
  • Why do companies create a band?
  • A good brand identity sets a company apart from its competitors, what does this mean?
  • Market research can help companies identify their target market and shape their brand identity. Name several ways that market research is carried out?

Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups

brand development
Brand development
  • Creating and developing a strong product identity that will appeal to consumers, name some!
digital media means what
Digital media means what?

A form of advertising on the computer

Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups

slide5
Point of sale – POS is where the product is often displayed for sale . A POS is often part of a product launch.

Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups

pos ipod
POS - ipod

Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups

slide7

Marketing - ipod

Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups

task 1 market research that tells you who your target group will be
Task 1 – market research that tells you who your target group will be
  • Copy the list of market research target group data on page 39
  • Find out about how two top brands can join together to promote an innovative idea for an effective campaign across different target markets. Nike has joined with MSN

Nike Scores a Runaway Success with User-Generated Advertisements on MSN

nike scores a runaway success with user generated advertisements on msn
Nike Scores a Runaway Success with User-Generated Advertisements on MSN
  • Awareness of Nike's brand slogan, “Just Do It,” has decreased among Japanese youth since its peak in the 1990s.
  • It wanted to enhance its brand image by connecting with a young audience. 
  • Partnering with Microsoft Advertising, Nike launched the “Just Do It” Kimewaza (“Killer move”) Battle contest campaign.
  •  This innovative promotion had an energizing effect on the public.