How Can Hyperlocal Air Quality Data Help Real Estate Companies?

1. How Can Hyperlocal Air Quality Data Help Real Estate Companies?

2. In Real Estate, Geography Is Undeniably Important In The Sales Process: The Property's View, Safety, And Accessibility May Be More Important To Buyers. But There's Another Aspect To Consider, Typically Overlooked And Only Becomes Apparent After A Buy: Air Pollution.According To The World Health Organization (WHO), Outdoor Air Pollution Causes 4.2 Million Deaths. With 90% Of The World's Population Breathing Dirty Air, The Option To Choose A Home Regarding The Air Quality Data Is A Vital Resource.

3. When purchasing a property, there are several factors to consider. Those looking for a new house seek as much information about the property. The more attention to detail that real estate businesses pay to the specifics, the more likely they are to complete a sale because clients think that the connection is a professional who cares - after all, a home is often the main contract one can make. Suppose you're a real estate agent who provides potential buyers with information that could directly impact their health, such as information about their possible exposure to polluted air. In that case, you'll be providing a truly customized and distinguished service that will impact the overall impression and satisfaction. How Can Accurate Air Quality Data Benefit Real Estate Firms?

4. Environmental Technology and Real Estate • With so many smart clients out there and so much information on properties readily available, homebuyers are looking for real estate agencies that are up to date and use all available air quality data to advise their clients. Because location-based data and visualizations are becoming increasingly important in real estate, combining different to provide personalized environmental data can help your organization stand out and add substantial value.

5. How Environmental Data Aids Real Estate Firms in Buyer Engagement • Web widget: • Web widgets may show real-time air quality data for a certain place and listing. • Historical environmental data reports: • While the widget can help you stand out from the competition, acquire more leads, and bring them closer to contact you, historical environmental data will help you nurture leads you already have. This can be printed and displayed during house calls, discussed over the phone, or included in emails. • Insightful newsletters & emails: • You will be seen as a thought leader while building a strong relationship by offering relevant and informative information to potential buyers.

6. Real-estate organizations may boost digital engagement with potential customers by incorporating actionable environmental intelligence into website maps, developing trust by providing complete visibility into environmental concerns near properties, and warning clients of the risks upfront. • Investors and homebuyers are prioritizing climate sustainability. • A shift in corporate social responsibility may be seen in the emergence of ESG (environment, social, or governance) goals amongst real estate corporations. ESG criteria are currently used by 60% of real estate investors, and many are looking for new ways to assess the impact of climate change on their investments. • Corporate real estate investors are now considering climate tech and environmental analytics to ensure their portfolios are becoming more climate-resilient shortly, or homebuyers are factoring climate change into their calculations.

7. The Bottom Line: • Environmental Insights Can Help Real Estate Companies Deliver More Value • Environmental forecasting technology provided real estate enterprises with unthinkable growth potential just a few years ago. • Because many purchasers place a premium on their health and the link between health and air quality is well-established, it's only natural to provide precise air quality data alongside other significant selling features.

8. How Hyperlocal Air Pollution Monitoring Also Helps Cities Become Smarter and Healthier • The great news is that we are on the verge of creating ubiquitous hyperlocal air pollution insights. Understanding where pollution is, wherever it comes from, and what it does could illuminate the problem and boost the urgency and desire for play for the first time at a localized, personal level. Local insights can serve as a springboard for local, regional, national, and even global influence since the best actions will safeguard health and decrease climate change risk. • Last month in Houston, we took a major stride forward. The city deployed new devices on two municipal vehicles to measure air pollution. They're made to be reduced, scalable devices that can identify dangerous pollution while drivers are going about their daily routines. We'll be testing operations for fleets & drivers over the coming few months. • Because of its ongoing air pollution problem – and the city's desire to try to solve it - Houston is a perfect venue to test creative solutions. The nation's fourth-largest city has taken several initiatives to minimize air pollution over the last two decades, but the city's huge busy port, petrochemical network, car-dependent culture, plus climate still come together to create lung-damaging haze. Other dangerous pollutants, such as cancer-causing benzene, a petroleum byproduct, are present on many days. • The conclusion is that there is still much work to be done to bring Houston’s air according to regulatory health-based criteria. However, the lessons acquired can be applied to other communities seeking solutions to their polluted air. Houston's willingness to collect large amounts of air pollution data and air quality API analytics has the potential to spark a groundswell of pollution action. • In addition, the time is great. Houston's mayor is a co-chair of Climate Mayors, a coalition of city leaders that support the Paris Agreement's goals. Meanwhile, Texas has a lot of renewable energy, which means there's a lot of room for cutting-edge innovation to preserve people's health and environment.

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