PA ½ Year Update DIGITAL: New this year: “ONLINE DIRECT MAIL DROP” Coupons are placed online at an individual store level through Facebook. HONOR THEM! We are running digital in March, May, August, September, October and Holiday. From Mid-August through September we will be focusing the ad campaign to promote the TV Giveaway. (2 weeks in Oct. will be 50/50) DATABASE: THIS IS THE MOST IMPORTANT THING YOU CAN DO FOR YOUR STORE: RETAIL ADVERTISING STARTS IN THE STORE! PA currently has 778 customers in their database! Keep Collecting! We are sending emails out monthly. If you don’t have customers in the database – nobody will receive your emails! Need new cards? Email Stephanie! Stephanie@directresultsmg.com New Address: Please start mailing your completed cards to our NEW OFFICE: 309 E. Morehead Street Ste. 100, Charlotte, NC 28202 DATABASE INCENTIVE: 32” TV’s have been ordered for every store on local ad. We will be giving those away in store to promote the DATABASE PROGRAM and increase your customer list! TABLETS: Tablets have been ordered and you should be receiving yours before long! The tablet is designed to draw customers in to YOUR database & make it easy for customers to sign in! Track frequent customers vs. “1 timers” Run ad campaigns accordingly Offer incentives for multi-visits vs. discounts on each visit DEALER SHOW: Rivers Casino October 16th! Mark Your Calendars! pa.localnapastore.com: Username: PADC Password: adcouncil Keep visiting your communication site for important, up to date local and national NAPA information.