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SEO Trends

We all know the importance of SEO, to make you achieve your goals here are few 10 SEO trends 2021. After applying them you will get great results in 2021.

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SEO Trends

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  1. 10 SEO Trends for 2021

  2. 1. Relevant and valuable content The most important and common thing is to make relevant and valuable content for your visitors. Because if your content is useless or valueless then your audience will leave your site and move to any other site. And when your audience decreases then it will also affect the brand value of your company. So you must have to provide valuable content and satisfy your audience as well. When your audience is satisfied with your content then they often visit you whenever they will search for anything. They will also respond to you in the comment and share your website with others. The main thing is that it will create engagement on your site and improve insights as well. And with time they will be your permanent audience. All you have to do is to serve your best to all the visitors not just trying to fulfill the demands of google bots.

  3. 2. User experience The next thing is that you must have to take care of your user experience with your site. It is not enough to just provide useful content to the site. You also have to make the information accessible and reachable to all the people. It means you have to increase the speed of your web pages because the audience doesn’t like to wait for the loading pages. If your site speed is slow then people will move out of your site and then go with another site. Let us tell you that the Google algorithm also considers the speed of the web page and the loading time of your site. And by using this data will place your site on the Google search page. So it is a must for you to provide a high user experience to all the people. In 2021 if you want to increase the growth of your site then you must have to provide a rich and efficient user experience to all the people. For increasing the speed and decreasing the loading time you have to place lighter images and videos. Because when you place heavy images or videos on the web page then it will take a lot of time to load. According to research, it is found that a user is waiting for only 30 seconds and if the site takes more than 30 seconds then the user will leave the site. So make sure that your site takes 30 or less than 30 minutes.

  4. 3. Mobile SEO We all know that the number of mobile users is increasing very rapidly in every country. Now every single person has a smartphone and they use it to surf the internet. So google algorithm started considering the mobile SEO for ranking on the search engine page as well. There are many sites which are providing only desktop versions to the people and people can’t access the site through mobile phones. So google decides to consider mobile SEO to fulfill the needs and demands of the users. Now if you want to run your site on the first page of the search engine then you must have to provide a mobile version to all the versions. For this, you must have to do the mobile SEO of your site. If you avoid this point then you must have to lose your ranking on the google search engine.

  5. 4. Core web vitals Let us tell you that the core web vitals were introduced by google in 2020. You must have to follow them in 2021 if you want good results. these are three core web vitals: Large contentful paint – The large contentful paint measures how much time your site takes to load a web page and display its main content. Let us tell you that the ideal LCP measurement according to google is 2.5 seconds. So you must have to minimize the files of your web page and make your page lighter. Because lighter and simple web pages take less time to load as compared to complex and heavy web pages.

  6. 5. Zero – click searches Let us tell you that google changes the SERPs’ design and layout to provide a more effective and faster user experience. The platform started zero-click searches, in this the user will get results on the very top of the first results without clicking any site. And about 50% of google searches end without the user click on any site. It is best for the user as they get results on the top faster and its time saving as well. In this way, the user is getting what they are looking exactly for. For best results, you must optimize your content to make this new feature easier to operate. You must have to use structured data to facilitate the algorithm understanding. You have to focus on improving organic CTAs and also on answering possible buyer persona’s questions.

  7. 6. Website security We all know that Google also considers your website’s security status to verify that people will rely on your site for further important content. And your ranking will also depend upon this. If you want to make your SEO strategy successful then you must have to add security features. You can use security features such as specialized plugins and SSL certificates. Let us tell you that people also prefer only those sites which are safe and secure. You also try your best to provide a threat free and secure environment. The trend of website security becomes more important with time. If people will not feel safe while accessing your pages then your access rate will drop and it also affects your ranking in the SERPS.

  8. 7. Search Intent User-focused optimization has been a top priority at google for a long time. The goal of your site is to deliver the best content to your audience which meets their intentions. Google launches Bidirectional Encoder Representations from transformers and it is also called the BERT algorithm. This technology aims to understand what search terms should be represented in a particular context. In simple words, the algorithm of google interprets the international of a specific search even if it includes long conversational language. Let us tell you that after the introduction of the BERT algorithm the google is improving its effectiveness. And delivers the most appropriate content which increases the demand for quality.

  9. 8. Long-form content Expertise, authority, and trust are the three most important words in the world of content marketing. Before reading any information on any site then you must have to know that it is shared by someone real. The person has the credibility to talk about it and has the right knowledge as well. You must have to invest your time and effort in the production of long-form content. The state of the content report brings data that confirms the relevance of longer content. It is observed that the long reads of 3000+ words get 3 times more traffic, 4 times more shares, and 3.5 times more backlinks than average length articles. This will add to the expansion of your brand’s organic reach and the development of your digital authority. It will boost SERPs rankings.

  10. 9. Local SEO We all have experienced the Covid-19 pandemic as it was the major event of 2020. Many people cause health and social security, consumers also had their habits changed. At the pandemic time, everyone appreciates the local commerce. It is because of many factors. The first factor is that the economic crisis led local populations to focus on supporting the local market to keep the economy functioning. In the same sense, transportation limitations led more people to search for establishments near their homes. This is the place where Local SEO comes in. This resource has existed for some time and also has Google my business as it is the main tool as well.

  11. 10. Customer analytics SEO is used by people to drive traffic to their website. But SEO is a vast topic and includes a lot of things. In 2021 behavioral analytics will become the hottest commodity. If you want more traffic then you have to work harder to close the gaps in revenue and demonstrate ROI. you must have to focus on the customer analytics of your site which shows you audience growth on your site and from different sources. You can use google analytics and there are few other paid tools also available. You have to focus on customer analytics as it helps you to know more about your customer interest. After noticing you have to serve according to the demand of your readers. To grow the reach of your site you must have to use social media. After using social media you will get to see a huge increment in customer analytics.

  12. For more resources please visit us at https://www.seodiscovery.com/ https://www.seodiscovery.com/blog/seo-trends/

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