Advertising Project Product (must create a product that does not exist…yes it could be a hamburger but not a McDonald’s hamburger…yes it can be a backpack but not an Under Amour Backpack) Logo/Jingle/Slogan Packaging (Drawing/Sketch ) Does it help to sell the product?
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On your paper for each group…
Product = ____________________________
Logo/Jingle/Slogan = ___________________________
Packaging (yes or no…does it help to sell the product?)
Strategies = __________________________________
How many stars would you give this marketing? (Remember you are not awarding stars for the product. You are awarding stars if you have been “sold” on the product.)
Remember after all the presentations, your group will be deciding on which group had the best marketing.