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Advertising Project Product (must create a product that does not exist…yes it could be a hamburger but not a McDonald’s hamburger…yes it can be a backpack but not an Under Amour Backpack) Logo/Jingle/Slogan Packaging (Drawing/Sketch ) Does it help to sell the product?

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Advertising Project

  • Product (must create a product that does not exist…yes it could be a hamburger but not a McDonald’s hamburger…yes it can be a backpack but not an Under Amour Backpack)
  • Logo/Jingle/Slogan
  • Packaging (Drawing/Sketch) Does it help to sell the product?
  • Strategy (Must use 2 from the list in your workbook.)
  • What do we turn in?
  • Posterboard
  • Presentation Paper
  • (Do not bring in the product that means if you design a shoe, you are drawing the shoe.)
  • Groups of 4. You will be graded on your contribution to the project. (Hint: There are 4 requirements to your project…4 people in your group…that means everyone has a responsibility.)
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THE BOARD ROOM

On your paper for each group…

Product = ____________________________

Logo/Jingle/Slogan = ___________________________

Packaging (yes or no…does it help to sell the product?)

Strategies = __________________________________

How many stars would you give this marketing? (Remember you are not awarding stars for the product. You are awarding stars if you have been “sold” on the product.)

Remember after all the presentations, your group will be deciding on which group had the best marketing.