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Frito-Lay, Inc. A Strategic Transition (1980 - 1986). Suggested Study Questions. 1. Why challenges did Frito-Lay face as it entered the 1980s? Evaluate the company’s strategy and organization design in light of those challenges.

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frito lay inc

Frito-Lay, Inc.

A Strategic Transition

(1980 - 1986)

suggested study questions
Suggested Study Questions
  • 1. Why challenges did Frito-Lay face as it entered the 1980s? Evaluate the company’s strategy and organization design in light of those challenges.
  • 2. How important was IT in addressing the challenges Frito-Lay faced in the late 1970s? In light of those challenges, evaluate the information infrastructure in place in 1981.
  • 3. What was Korn’s vision for transforming Frito-Lay to meet the challenges of the 1980s?
suggested study questions cont
Suggested Study Questions (Cont.)
  • 4. With respect to Korn’s approach to implementing his vision, what went wrong and what should he have done differently?
  • 5. What would your advice have been to Jordan in 1987?
  • 6. Evaluate the actions taken by managers at Frito-Lay during 1990 and 1991.
  • 7. What have you learned from the Frito-Lay story about the challenges of managing in an “information age,” the characteristics of the organization design required, and the implementation process?