Social Network Sites Managing risks. “Harnesses the power, Manage the risk” . What are your Social Network aspirations and fears?. Your Needs. Social networks use and risk. WHY. 0.5 Billion connected Facebook is now the 3rd biggest ‘nation’ in the world.
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“Harnesses the power, Manage the risk”
0.5 Billion connected
Facebook is now the 3rd biggest ‘nation’ in the world
What was said in the living room is now published on Facebook
ENGAGE people in thinking about the issues they CARE about.
EMPOWER people with real decision making power.
Make their views heard; ENABLE people to participate in debate, polls, forums etc.
What if these were ‘controversial’?
State the jurisdiction in your Terms & Conditions, and which country's law will be followed.
Stay up-to-date with high profile cases
Fast effective take down procedures
Keep personal and work accounts separate
Employees with access should have ‘basic’ legal training
The personal me – a.k.a. the CPO
Keeping the two ‘worlds’ apart can be difficult: POLICY MANAGEMENT
What if this were a defamatory or ‘bullying’ statement?
Hate crime: is any criminal offence, motivated by hostility or prejudice based upon the victim’s disability, race, religion or belief, sexual orientation, or gender words. This includes pictures, videos, and even music
MONITOR, and have ‘Report this content’ functionality
Difficult to pin responsibility on the site owner .. But
Have clear ‘community rules’
Have clear, effective take down notices
Have ‘report this content’ functionality
Don’t tell anyone
Have users positively agree to site terms and conditions
Have an effective Notice and Takedown process
Make sure terms and condition explain IP
Read your Gambling Act Guidance: Don’t run illegal lotteries
Collect personal data carefully (Data Protection Act 1998)
Think about multi-jurisdiction and possibly restrict entries.
CPRs 2008. No Misleading statement!
BPRs 2008. No unfair comparisons with competitors
Rules and best practice wrt children including CAP
Will be controlled
Will NOT be controlled
TEST this awareness and have auditable evidence that they understood theirresponsibilities
Silverstone Innovation Centre
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