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Strategic Management: Utilizing SWOT and KPI for Organizational Success

This document explores the integration of SWOT analysis and Key Performance Indicators (KPIs) as critical tools for effective strategic management. It outlines how organizations can identify strengths, weaknesses, opportunities, and threats to guide their strategic planning. Additionally, it provides insights into the development of actionable KPIs that enhance performance measurement and management, ensuring alignment with organizational goals. The content serves as a comprehensive guide for managers seeking to leverage these frameworks for sustainable growth and operational excellence.

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Strategic Management: Utilizing SWOT and KPI for Organizational Success

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    1. 1

    2. 2 ??

    3. 3 ????????

    4. 4 ?????? 1. ????-??????????????? ????- ?????,????,?????? ????- ?????,????,???????? ????-??SWOT??,????????,????????,????????????,?????? ????-????????????????????????????? ????-????????????????(???,????) ????-????????,??KPI????????,???????PI ????-??????????????? ????-??????????????,??????????????????. ??????????. ????-????,?????????

    5. 5 1.??????? ?? ????(????) ?? ????? ????

    6. 6 2.???? 2.1 ??????(?????????) ???? ?????? ?????? ?????? ???? 2.2 ?????(Strength??, Weakness??) 2.3 ???? ???? (??????, ?????PDCA ) KPI????????????? 2.4 ????(??,?????)

    7. 7 3. ???? 3.1??????????? 3.2 ?????? (????,??,???,???,?????) 3.3 ????(OT)??(??Opportunity, ??Threat) 3.4 ????(BM, BenchMarking) 3.5 ????????(CSF, Critical Success Factor)

    8. 8 4.???? 4.1 SWOT?? -??????????,?????????? 4.2?????? -??SWOT??????????,????? 4.3 ?????? -???????, ????????? 4.4 ?????? -??????????????????????????

    9. 9 4.1 SWOT??

    10. 10 SWOT?? ?? ?? ?? ?????????? ?? ??????????

    11. 11 4.2?????? ???? (Strategy Theme)??SWOT??? ?????????????? ???????(???Serious, ???Urgency, ???Growth)

    12. 12 ?????

    13. 13 4.3 ?????? ???????, ?????????(Strategy Objective) ?: ???????, ??SWOT????????? -- ???? ????????? ? ??:?????(??)? ????????

    14. 14 ??????(??)

    15. 15 4.3 ??????(??)

    16. 16 4.4 ??????(Strategy Map)

    17. 17 ?????????

    18. 18 ????????????????

    19. 19 ??????????(??)

    20. 20 ??????????(??)

    21. 21

    22. 22 ???? (??)

    23. 23

    24. 24 5. ???? 5.1 ????????(KPI) 5.2 ???????-????????????????????????????????????????,???????? 5.3 ??PI-???????(KPI)?????????????(PI)????? 5.4 ????-??PI?????KPI

    25. 25 5.1 ???????? (Key Performance Index ,KPI) ???????????????(Measurement) ?: ???? -- ??????

    26. 26 ????(PI)???? ?? ???? ???? ???? ???? ???? ????index . ???????????????

    27. 27 ????????????? ????????????????,???????????: (?) ???(Meaningful): ??????????????? (?) ???(Measurable): ???????????? (?) ???(Manageable): ????????????,????????,????????? (?) ??? (Priority) : ???????????????????

    28. 28 ????? - ????(Financial) ????????????????????????????? ???????????????????????????????,???????????? ????????????????,???????????????,??????????,?????????????????????????????,??????????? ????????,???????????????????????????????????????,????????????????

    29. 29 ????? - ????

    30. 30

    31. 31 ????? -????(Customer) ??????????????????,????????????????? ???????????????????????????,????????????????? ??????????????????????,?????????????:???????????????????? ??????????????????????????????????? ????????????????,????????????????????,???????????????????,??????????????

    32. 32 ??????(Customer Value Analysis)

    33. 33 ????? - ????

    34. 34

    35. 35 ????? - ?????? ( Internal Process ) ???????????????????????????????,?????????????????????,??????????????????????? ??????????????????????,?????????????????,????????????????? ?????????(Value Chain)??????????????????

    36. 36 ????? -??????

    37. 37

    38. 38 ????? - ???????(Learning) ????,????????????????????????,?????????????????? ???????????????????: ?? ?? ???? (Organization Alignment)

    39. 39 ????? -????????????

    40. 40 ????????? Why is Organization Alignment Needed?

    41. 41

    42. 42 5.2 ???????

    43. 43

    44. 44

    45. 45 ??KPI???(Owner) ?????????,???????????????????KPI,?????KPI???,??????: (1)??????????????????,???????????,??????? (2)??KPI?PI,???????????KPI??,?????????PI? (3)?PI?????????????????? (4) ?????(target,goal),??PI?????????KPI?? (5)??KPI ??????????PI, ????PI???, ??PI????????? (6) ??????,?????????????KPI,??????

    46. 46

    47. 47 ????????????? ?????????????????????????????,????????????????,????????????????????? --- Robert S. Kaplan, PhD, Harvard Business School

    48. 48

    49. 49

    50. 50 5.4 ??KPI/PI??

    51. 51 6.???? ?????????????? ????????(Initiative),???? ???????, ??????(????PI)

    52. 52 ???? ???? ???? ???? ???? ???? ??? ? ? ???? ???? ?? ??? ? ? ??? ???? ?? ??? ? ? ???? ????

    53. 53 ?????? ???? ???? ???? ???? ???? ???? ??? ? ? ???? ???? ?? ??? ? ? ??? ???? ?? ??? ? ? ???? ????

    54. 54 7.????---????????

    55. 55 7.???? ?????????,????????????KPI????,???????KPI,???????KPI?????PI????,????????????? ????PI????????????????,?????????????????????????????????????????,????????????????????????????????????? ????: ?? ????????????????????? ?? ????????????????????? ?? ?????????????????????? ?? ???????????????????? ?? ??????????????

    56. 56 ??????????????????????????????? ????????????????? ????????????? ????????????? ??????????? ?????????,??????????? ???????????

    57. 57 ??????

    58. 58 ????????????????

    59. 59 ?????????

    60. 60 9.???? ??????????????,??????????????????. ??????????. ?????????PDCA??,??????????????,???????????????????????; ????????????????, ????????(Change Management)?????????????

    61. 61 ??????? ??????????,?????????,????????????????????????,???????????????????? ????????,????????,??????????????,??:??????,????????,??????????????,?????????????,?????????????????????? KPI????-?????,????????????PI?????,?PI??????,???????????,???????,??????????

    62. 62 9.??????

    63. 63 9.?????? 3.??????? 3.1?????????????????,????????????????? ? 3.2 ??KPI?????/??/????????, ??NG????????????? 4.??????? 4.1??????????????????--?????????, ??????????,????????????, ??????????????????? 4.2 ????,????????????????????????? 4.3 ??BSC?????,?????????,????????????!

    64. 64 10. ???? -- ?????????????? ?????????????,?????PDCA ??????????????,????????????,??????????????,??????????????,?????????????????? ????????????????????,????????: (1) ???????????????????,???????????????,??????????????? (2) ?????????,???????????PDCA?????,????????????????????????? (3) ????????????,????????,?????????,????????????? (4) ?????????????,?????????????,???????? (5) ??(Tuning)?????,????????????????????

    65. 65 ?????

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