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MIW Radio Group Gender Analysis Report

MIW Radio Group Gender Analysis Report. Presented by: Heidi A. Raphael Spokesperson/MIW Radio Group. The MIW Gender Analysis reports. The MIW Gender Analysis Study is compiled from information provided by M Street Publications.

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MIW Radio Group Gender Analysis Report

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  1. MIW Radio Group Gender Analysis Report Presented by: Heidi A. Raphael Spokesperson/MIW Radio Group

  2. The MIW Gender Analysis reports • The MIW Gender Analysis Study is compiled from information provided by M Street Publications. • Created by MIW Executive Committee member Edie Hilliard,it provides a snapshot of the role of women managers in the radio industry.

  3. Female managers in radio SHOWs STEADY GAIN • As of late 2007, 15.9% of the 10,625 AM and FM radio stations across the country are managed by women. • This is a slight gain over 2006 when women managed 15.3% of all stations.

  4. MORE FEMALE MANAGERS IN TOP 100 MARKETS • Women manage a higher percentage of stations in the top 100 markets: 16.7% of 2,222 stations.

  5. FEMALE MANAGERS CONTINUE TO MAKE STRIDES IN RADIO • Out of the 126 broadcasting groups owning 12 or more stations—or a total of 4,926 stations—women comprise 18.8% of all GMs. • This is up from 17.3% five years ago in 2002.

  6. SALES MANAGEMENT SECTOR SHOWS BEST OPPORTUNITIES FOR WOMEN MANAGERS • Overall, the best management opportunities for women continue to be in sales management. • In 2007, 30.4% of all stations had women SMs, a slight increase from five years ago when women led the sales departments in 29.0% of all stations.

  7. TOP 100 MARKET SHOW OPPORTUNITIES FOR WOMEN SALES MANAGERS • In the top 100 markets, 32.5% of the stations had women Sales Managers. • This is up from 31.2% five years ago in 2002. • Overall, in 2006, 30.1% of all stations had women SMs.

  8. Female General Managers IN RADIO SHOW slow, but steady GAIN • Out of 10,600+ AM and FM radio stations, 15.9% have women holding the GM position in 2007, up from 15.3% in 2006 and 13.4% five years ago in 2002.

  9. Top 100 markets show increase in # of female general managers • Trends in the top 100 markets also remain about the same: in 2007 16.7% of stations in these markets were managed by women, compared to 16.1% in 2006 but up from 14.5% five years ago in 2002.

  10. Percentage of Women Sales Managers in Radio on the Rise • As of late 2007, women were managing sales for almost 1/3 of over 10,000 AM & FM radio stations.

  11. Percentage of Women Sales Managers in Radio on the Rise • In the top 100 markets, the percentage of women sales managers was higher—approximately 33% of slightly more than 2,000 stations. This is up from 30.1% in 2006.

  12. FEMALE Program directors • The greatest challenge for women is in programming: women program only 10.7% of all stations, up .3% — that’s point three percent — since 2002. In the top 100 markets, women program only 9.8% of all stations.

  13. Conclusion: • There is slow, but consistent, career growth in radio management for women. • The biggest opportunities lie in the area of sales management. • As sales managers continue to move up the “career ladder”, we expect the number of General Manager opportunities to continue to grow. • The biggest challenge for female managers lies in the area of programming.

  14. What can we do to continue to move forward? • Your thoughts?

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