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The Opening and Reform of China & the Rise of Chinese Retail Business — We Are the Dashang Group From Dalian. Dalian China. Lu Lu. The Opening and Reform of China has hastened the Rise of Chinese Retail Business.
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The Opening and Reform of China & the Rise of Chinese Retail Business — We Are the Dashang Group From Dalian Dalian China Lu Lu
The Opening and Reform of China has hastened the Rise of Chinese Retail Business
Three Significant Changes of Chinese Retail Business Resulted from the Opening and Reform of China 03 02 China Joining the WTO has become the most direct motive power to bring Chinese retail business in line with the international rules, which has hastened the Chinese retail business to quickly move towards internationalization and modernization. 01 The transform of Chinese economy towards the socialist market economy system has accomplished the brand new market, commodity-oriented operating system and mode of Chinese retail industry. The high growth of Chinese economy in the past three decades has created the high demand and high speed in the history of Chinese retail market.
Introduction of Dalian Dalian is one of the 15 sub-provincial cities in China, as well as the largest port city within northeast China.
There must be a super corporate in China retail industry. There must be a position for the Chinese commercial business in the world. Niu Gang Chairman of the Board
Store Exhibition of Dashang Group Dashang Group Main Store of Harbin MYKAL Shen -yang New Mart Shopp -ing Mall Da -lian New Mart Shopp -ing Mall
Dashang Group DA SHANG GROUPShop Distri-bution Map More than 200 stores distributing over half of China. Total construction area of 10 million square meters. Total sales revenue of 131 billion in 2012. Total employees of 230,000 persons. Retaining its position in Chinese Enterprise 100.
Total Staff 230,000 Persons Construction Area 10 millionm² Construction Area 50,000 m² Total Staff 2,000 persons 1992 2012 Total construction area & Total staff of Dashang Group Stores DASHANG GROUP
2012 Sustained rapid growth of sales in 20 years DASHANG GROUP 2011 +262 times 2010 2007 2002 1999 1995 1992 Units: RMB 0.5B 1.67B 5B 12.79B 50.2B 86.1B 110.1B 131B 1992 2012
Dashang Group Major Business Constitution
The Driving Force Behind Dashang Group’s Innovative Development
Shareholding Reform Multi-system stimulates vitality Dashang Business Mode Joint venture partnership
The Operating Practice of Dashang Group’s Innovative Development
Multi-system stimulates vitality Multi-format mixed operation Multi-format mixed operation Multi-format mixed operation Multi-format mixed operation Contents Multi-modal store expansion Multi-format mixed operation Multi-store subdivides market Diversity creates shopping district
Customized and leased propertyxcz Self-built commercial real estate Acquisition and Reorganization Multi-modal store expansion 1 2 3
Department store chains Super-market chains Electrical appliance chains Multi-Formats Five-star Hotels commercial real estate www.66buy .cn
New Mart KINGSON Multi-store Mykal Department Store New Town Shopping Mall (NTS)
Main Store of Dalian MYKAL MYKAL The World Today is Here Description of the contents Originated in Japan, developed in Dalian, positioned itself to satisfy Chinese high-end customer needs with international and national first line brands, MYKAL has succeeded in Dashang and become one of the comprehensive high-end shopping malls in China. Description of the contents Main store of Harbin MYKAL
Dalian New Mart As the brand new retail model created by Dashang Group, New Mart shopping mall has an unique strong shopping mallovertone. With the average area of over 100,000 square meters, New Mart has provided the customers with one-stop shopping experience by combining restaurants, department stores and other leisure places all together. Featured as young, fashion and vogue, this style has become part of modern local life and the typical representative of Chinese department shopping center centralization. 新玛特 NEW MART Innovative Life Everyday NEW MART 创新生活每一天 Zhongjie Store of Shenyang New Mart
Dong gang KINGSON KINGSON Lead the Fashion Trend M4 Positioned as mid-price range department store , Kingson advocates to the young and chic customers in third/four-tier cities. Description of the contents Dalian KINGSON
Dalian Department Store Based on the local old famous and established department store acquired by Dashang Group and reformed into modern integrated shopping center, it has tremendous commercial reputation and market appeal. Department Stores Modernize Local Old Famous and Established Stores Description of the contents Haerbin New 100 department store
Laohu Tun NTS New Town Shopping Mall (NTS) Description of the contents With the exploitation and construction of Chinese new town and the countryside retail market planning, NTS, as an unique store model, has been established and developed in the extension of new country and new town grid. Dashang Supermarket
New strategies of Dashang Group responding to the changes of retail market
Through the direct cooperation with the brand company, banning the middle men, Store can run themselves at the sales end, boost profit margin and share to the customers. The radical reform of this new business model lies in: the Omission of middle stages in commodity circulation, reduction of the commodity price, improvement of retailers management abilities and the optimization of supply chain links. Self-sale & Direct-marketing New strategies responding to the changes of retail market
Dashang has founded its industrial-products and grocery private brand company, Dashang liquor store, Dashang watch, Dashang Tea and other professional company. With the operating characteristics of dozens of private brands & thousands of commodities, Dashang has changed operating homogeneity and increased market competitiveness and profitability. Private brands New strategies responding to the changes of retail market
“Centralized Procurement” & “Unification & Antinomy” “Unification & Antinomy” : To cope with the e-business, the value of Unification & Antinomy should be deployed in the business. Unification means the ultimate unification with e-business by blending and permeating business both online and offline ; Antinomy means each party playing a complementary and indispensable role respectively. Dashang group, taking the platform of “66.com” , seeks to cooperate with all the high-quality professional company and produce new breakthroughs in the effective blending of online and offline business. “Centralized Procurement” : The specific commodity department, containing the whole brands and modes of operation of all the department stores, supermarkets, restaurants and rental business, has been founded to take charge of all the procurement, negotiation, contract terms and position adjustment of counters related to all the categories and brands, thus having a strong voice in the market and optimizing the supplier management. New strategies responding to the changes of retail market
“Three Zero” “One Rate” Three zero means zero inventory, zero capital occupancy and zero decorate charge. Through constrict control of the above , the potential risks of self-running commodities, such as gold and major appliances , has been effectively guarded. Through refusing to provide the decorate charge for international brands, the market rules has been more fair and reasonable. In consequence, we managed the everlasting uptrend of the net profits in despite of the downturn of the market environment. One rate means the management mode of one actual gross profit rate. We advocate “transparent marketing “ in the presence of the consumers and emphasize on the “transparent profit margin” between providers and suppliers, and also completely eradicate “opaque working”, which will actively boost the Standardization of retailing order. New strategies responding to the changes of retail market
Check and Balance by three parties , refers to the effective regulation of retailing behavior through scientific balancing relationship . In respect of organization framework and with the purpose of multi-party balances, multi-level retardant to block the management leak, a series of institution and regulation as well as vertical management has been set up from top to bottom corresponding to the huge commodity department, including “Approval Committee of Contracts and business”, ”Supervision and Prevention center"," Loss Prevention department”, “Capital Department”. Check and Balance by three parties New strategies responding to the changes of retail market
In order to form a new pattern of store system which is centered by the urban CBD, framed by the regional business center, and based on the commercial facilities, Dashang group, taking the advantage of the multi-format & multi-store development mode, aims to build up the four-level store network covering city, town, country and village, thus satisfying the newly appeared construction demands of urban new district, citizen community, new town and new village during the new round of China urbanization process. Opening Stores is the Absolute Principle New strategies responding to the changes of retail market
