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The Who, What, and Why of Digital Marketing

So youu2019re thinking about implementing a digital marketing strategy for your business. But where do you beginu2026 and how? Whether youu2019re launching a new brand or just striving to keep up with the landscape

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The Who, What, and Why of Digital Marketing

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  1. The Who, What, and Why of Digital Marketing Soyou’rethinkingaboutimplementingadigitalmarketingstrategyforyourbusiness. Butwheredoyoubegin…andhow?Whetheryou’relaunchinganewbrandorjust strivingtokeepupwiththelandscape,thisguidewillexplainthebasicssothatyoucan startbuildingasuccessfulstrategytoday. The Who Itallstartswithyouandyourmarketingpartners.Basedonyourbudget,thatcould looklikeasmallin-houseteamoranexperienceddigitalmarketingagency.Inany case,adigitalmarketingpartnerputsyourbusinessonthemapbycombiningdata, creativity,andalittlebitoftalent.Adigitalpartnercreatesandmaintainsthemost importantelementsofyouronlinepresence,includingrebrandingyourwebsite, designingalogo,creatingaprofessionalsocialmediapresence,andcuratingrelevant imagery.Thedigitalteamtakesontheseresponsibilitiessothatyoucanfocusmoreon whatyouknowbest:yourproduct. The What Digitalmarketing,atitscore,isthestrategyofpromotingandsellinggoodsand servicesonline.Digitalmarketinghassimilarobjectivestotraditionalmarketing,butit focusesontargetingthecustomersolelythroughonlineandmobilechannels.For example,insteadofrunningaSuperbowlcommercialorprintcampaign,abrandmight launchavideoseriesonsocialmediatomarketanewproduct.Strategicandcreative digitalmarketingcampaignsarecriticaltoconnectingcustomerswithyourproduct.In today’sdigitally-drivenworld,customersexpectbrandstoofferacohesiveonline presence. Continue Reading

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