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SEO From the ground up. Andrew Beckman, CEO @Andrew\_Beckman | @Location3. Using Web Standards. Valid HTML, CSS, etc. No need to download plug-in. Keep your issues less with Search Engine Spiders crawling your pages. Strategy starts right away. “online college programs”.

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seo from the ground up

SEO From the ground up

Andrew Beckman, CEO

@Andrew_Beckman | @Location3

using web standards
Using Web Standards
  • Valid HTML, CSS, etc.
  • No need to download plug-in.
  • Keep your issues less with Search Engine Spiders crawling your pages
slide3
Strategy starts right away

“online college programs”

1. Determine Keywords for indexing

2. Select keywords for each page

3. Research variations

4. Pull and compare data

5. Choose 2-4 keyword per page

“campus locations in Denver”

“coffee in Denver”

“coffee at home”

sample keyword list
Sample Keyword List

Mile High Coffee Company

Fictitious coffee shop with six locations in the Denver Metro area:

– LoDo - Highlands

- Capital Hill - Washington Park

- Cherry Creek - City Park

slide5
How do I optimize my website?
  • URLs
  • Titles
  • Meta Descriptions
  • Meta Keywords
  • Content
  • Internal Linking
attention wizard web analytics webmaster tools
Attention Wizard, Web Analytics & Webmaster Tools

Webmaster Tools

Eye Tracking

The value of web analytics is undeniable.

Web analytics data >> customer intelligence >> actionable insights >> improve site performance >> increase donations/volunteers

local map listings
Local Map Listings

A Google search for “haircut San Diego” returns sponsored and map listing results.

where does google map listings come from
Where does Google map listings come from?

ISSUE:Basic information, not 100% accurate, no keywords or

categories, no enhancements and listings are rarely seen

maximize your listings
Maximize your listings
  • Create trust by ensuring all business details (phone, address, etc.) are that of the actual location
  • Make profile as robust aspossible by adding videos, logos and coupons
  • Create a keyword theme with the added content

www.davidmihm.com/local-search-ranking-factors.shtml

didn t get enough
Didn’t Get Enough?

If you would like a copy of this presentation, please provide a business card or contact me:

Andrew Beckman

Email me: [email protected]

Ring me: 720.881.8519

Follow me: @Andrew_Beckman

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