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Dynamic Data. John Stubbe LIS 385T Information Architecture and Design. Dynamic Data. What is dynamic data? Historical overview Data exchange and markup languages Economics of dynamic data Information Architecture challenges The future of dynamic data. What is dynamic data?.

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Dynamic data

Dynamic Data

John Stubbe

LIS 385T

Information Architecture and Design

Dynamic data1
Dynamic Data

  • What is dynamic data?

  • Historical overview

  • Data exchange and markup languages

  • Economics of dynamic data

  • Information Architecture challenges

  • The future of dynamic data

What is dynamic data
What is dynamic data?

  • “Data” is any type of factual information

  • The term “dynamic” relates to things characterized by continuous change, activity, or progress

  • Therefore, dynamic data is factual information that has the potential for continuous change


  • Stock ticker (19th century)

  • Television

  • LED display (Light Emitting Diode)

  • Computer

  • Wireless











Dynamic data is ubiquitous
Dynamic Data is Ubiquitous

  • Television (Weather; Sports; Headlines; Polling/Voting)

  • Computers (Gaming; Stock Tickers; News)

  • PDAs, Mobile phone, pager

  • Automobiles (Speed; Temperature; Gas and Oil Gauges; GPS—Global Positioning System)

  • LED displays; Scrolling banners (Temp/Time)

  • Wristwatch/Clock


  • Weather (Live Doppler, Real-time temperature, Weatherbug.com)

  • Sports (“Fox Box”, “Bottom Line”, scrolling scores and stats)

  • Headlines and Stocks Quotes (CNN, MSNBC)

  • Polling/Voting (Real-time opinion polling)


  • Video Games (Vital stats, Speed, Ammunition, Health)

  • Sports (ESPN GameCast, NASCAR, Golf)

  • Stock quotes (Streaming data; Custom applications)

  • News Headlines (Scrolling)


  • GPS mapping (shows where you are and how to get to your destination)

Pdas cell phones pagers etc
PDAs, Cell Phones, Pagers, etc

  • Wireless technology

    • Sports info

    • Stock quotes

    • News

Data exchange and markup languages
Data Exchange and Markup Languages

  • The Human Element vs. Automation

  • Emerging standards based on XML

  • A few examples:

    • Financial Products Markup Language (FPML)

    • eXtensivle Business Reporting Language (XBRL)

    • Market Data Definition Language (MDDL)

    • Sports Markup Language (SportsML)

Links to online applications
Links to Online Applications

  • Weatherbug.com

  • NFL GameCast

  • Yahoo! Finance/Stocks

Real time real money
Real-time = Real money

  • Access to real-time dynamic data costs money

  • The more current the data is, the more it will cost

Challenges for information architects
Challenges for Information Architects

  • Audience

    • What information do people want/need?

  • Presentation

    • Clearly displaying relevant information

    • Aesthetically pleasing

    • Adapting information to different media

  • Personalization

    • Creating ability for information customization

Future of dynamic data
Future of Dynamic Data

  • Interactive TV (merging of TV and Internet technologies)

  • Interactive wireless (IBM commercial)

  • In your head?