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Mobile App Install Paul Kelly- McQuaid PowerPoint Presentation
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Mobile App Install Paul Kelly- McQuaid

Mobile App Install Paul Kelly- McQuaid

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Mobile App Install Paul Kelly- McQuaid

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  1. Mobile App InstallPaul Kelly-McQuaid

  2. Mobile App Ads Utilise App Install Ads on Facebook and Twitter to increase App downloads One click takes you straight to AppStore or GooglePlay

  3. App Engagement – New! Increase App Engagement by promoting App Features

  4. App Engagement – New! Increase App Engagement by promoting App Features

  5. Mobile App Targeting • O2 CUSTOMERS Custom Audiences Tailored Audiences Brand New Customers Not previously Active Previous App engagements Frequency of Engagement • Without App • With App Mobile App Install Ads Mobile App Engagement Ads • Moments • Sports • Tickets Fans of relevant pages Fans of relevant Music/TV Fans of relevant Sports/TV

  6. Recommendations • App Install Ads • Monthly updates of New Customers and Non-Active • Promote sign ups to App in burst activity • App Re-engagments • Monthly updates of Non-Engagers • Always-On Strategy serving relevant messaging via interest • Encourage habitual use of the App