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Ch11QQ

Ch11QQ. T F 1. A brick-and-mortar store is a store that has both a physical store and an online store. T F 2. The term “e-tailer” refers to an online retailer.

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Ch11QQ

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  1. Ch11QQ T F 1. A brick-and-mortar store is a store that has both a physical store and an online store. T F 2. The term “e-tailer” refers to an online retailer. T F 3. With the B2B business model, consumers sell directly to other consumers, such as via an online auction site. T F 4. Banner ads are ads that appear at the top of a magazine page or other printed medium. T F 5. Another name for registering a domain name for a new Web site is “cybersquatting.”

  2. Ch11QQ __ 6. Which of the following is not related to Web site promotion? a. cybersquatting b.banner ad c. keywords d. meta tags e. behavioral targeting __ 7. Which of the following is not a form of digital cash, although it can be used to facilitate a digital cash transaction? a. electronic check b.smart card c.online payment account d. digital wallet e.electronic gift certificate

  3. Ch11QQ __ 8.An Internet-only store with no physical presence. a. dot-com b. B2G c. brokerage site d. B2C e. click-and-mortar store __ 9.The business model used by an online clothing store. a. dot-com b. B2G c. brokerage site d. B2C e. click-and-mortar store __ 10. A Web site that brings buyers and sellers together to facilitate transactions. a. dot-com b. B2G c. brokerage site d. B2C e. click-and-mortar store

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