1 / 13

The Maple Bar

The Maple Bar. Francisco Marty, Tommy Mello, Anne Murphy, and Robbie Stover. What is the Maple Bar?. We provide local college students and early morning risers with freshly made donuts by morning and cold beers by night. Business Environment & Trends.

alma
Download Presentation

The Maple Bar

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Maple Bar Francisco Marty, Tommy Mello, Anne Murphy, and Robbie Stover

  2. What is the Maple Bar? • We provide local college students and early morning risers with freshly made donuts by morning and cold beers by night

  3. Business Environment & Trends -Consumers aged 19-26 spend 46.4% of their food budget dining out -46% of revenues comes from HH>$75000, 23% from HH<50000 - 18-25 contribute most to industry revenue

  4. Competitive Advantages

  5. SWOT Analysis W S INTERNAL Strengths Weaknesses • UNHEALTHY • SCALE • LIMITED LUNCH/DINNER OPTIONS • CONVENIENCE • COST • VARIETY OF SELECTION • DISTRIBUTION O T E XTERNAL Opportunities Threats • B-FAST COMPETITION • SEASONAL DEMAND • UNKNOWN BRAND • PRICE INCREASES • NEW PRODUCTS • INELASTIC DEMAND • NEW MARKETS • CO-BRANDING

  6. Operating Strategy • Donuts made on daily basis with specialized resources to ensure the best quality • Hybrid office category that uses a small batches  low capital intensive and high reliance on labor force

  7. Operating Strategy • Machinery: Ovens, fryers, taps, refrigeration, coffee machine, payment control devices, order devices, internet routers, POS systems • Extras: Cups, plates, forks, spoons, napkins, to-go boxes, toiletry necessities, garbage cans On time delivery of supplies to meet the demand of: morning & late night customers

  8. Quality Strategy • Daily baking of donuts to ensure freshness and quality • High reliance on customer input and suggestions • Lean system to limit waste and delays: prevent over-production and excess inventory

  9. Supply Chain Management Local beer distributors …and other ingredients The Maple Bar

  10. Inventory Control: Continuous Review System • Extremely Short Lead Times: • Variable and unpredictable demand • Reduces cost by allowing to make marginal adjustments to inventory based on short term fluctuations • Safety stock prevents shortages that would damage customer confidence.

  11. Demand Management • Trend Progression: We expect a slight trend upward in profit and revenue • Seasonal Demand Estimation: High fluctuations depending on whether it is the school semester

  12. Financial Forecast

  13. Questions

More Related