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MENUS 2014 Turning Trends into Money Makers. Presented by Nancy Kruse The Kruse Company Atlanta, GA. Menus 2014 Objectives. Review menu directions Assess changes impacting R&D Address shifting consumer demands. Menus 2014 Agenda. Foods with Benefits Veggie Chic Reality Bites.

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MENUS 2014

Turning Trends into Money Makers

Presented by Nancy Kruse

The Kruse Company

Atlanta, GA

menus 2014 objectives
Menus 2014Objectives

Review menu directions

Assess changes impacting R&D

Address shifting consumer demands

menus 2014 agenda
Menus 2014Agenda

Foods with Benefits

Veggie Chic

Reality Bites

i foods with benefits key points
I. Foods with Benefits: Key Points






Outlook & Implications

foods with benefits overview
Foods with Benefits:Overview

Menu Health Equation Evolving

  • Yesterday: Subtraction Model
    • Take it out: salt, fat, sugar
  • Today: Addition Model
    • Put it in: fruits, vegetables, grains
  • Tomorrow: Defined Benefits Model
    • What’s it do for me, functionality

Note: not mutually exclusive

foods with benefits 1 protein rich
Foods with Benefits1. Protein Rich


Smoked Salmon & Dill Greek Yogurt

US largest market for high-protein products

20% new product intros at retail grocery in 2012

Technomic menu mentions: +67% past 5 years

protein bar s signature grilled protein bar rito
Protein Bar’sSignature Grilled Protein Bar-rito

All-Natural Chicken or Tofu

Low-Cal Whole Wheat Wrap

foods with benefits 2 super
Foods with Benefits:2. Super

Metz Culinary Management’s Super Natural Salmon Sandwich

panera bread s fat free superfruit power smoothie
Panera Bread’sFat-Free Superfruit Power Smoothie

Superfruit Purée

Organic Greek Nonfat Yogurt

And Ginseng

foods with benefits 3 skinny
Foods with Benefits3. Skinny


Baja Fresh Skinny Wahoo Bowl

Benihana New Year’s Skinny Dining Promotion

Kona Grill Skinny Sashimi, Skinny Ceviche

Ledo Pizza Skinny Avocado Tuna Salad

Melting Pot Skinny Dipping Fondue Menu

Pie Five Pizza Skinny Pie

Ruby Tuesday Skinny Lavender Lemon Drop Cocktail

Taco Bueno Chicken Skinny Bowl

Wing Zone Skinny Dippers

chili s skinny margarita
Chili’sSkinny Margarita

Sugar-Free Triple Sec

Fresh Lime Juice

110 Calories

foods with benefits 4 power
Foods with Benefits:4. Power

Panera Bread Offers Power Menu

uno pizzeria grill s chopped power salad
Uno Pizzeria & Grill’sChopped Power Salad


Soy Nuts


Dried Cranberries


Goji Berries


Red Grapes

Plum Tomatoes

Feta Cheese



taco bell s power protein menu
Taco Bell’sPower Protein Menu

20+ Grams of Protein

Fewer Than 450 Calories

foods with benefits implications outlook
Foods with Benefits:Implications & Outlook
  • Functional foods will increase on menus
    • Powerful consumer drivers
  • Category broad, ill-defined
    • Multiple opportunities to address
  • Flashpoint for fads
    • Evaluate carefully
  • Monitor evolving trends
    • Impact/appeal to your patrons
    • Promote smartly
ii veggie chic key points
II. Veggie Chic Key Points


Avocado Everywhere

Cruciferous Crossover

Root Revival

Implications & Outlook

veggie chic overview
Veggie Chic:Overview

Why Produce? Why Now?

Center-of-Plate Volatility

Culinary Sensibility

Consumer Health Interests

Diet Trends, Fads

Range of Options



veggie chic 1 avocadoes everywhere
Veggie Chic1. Avocadoes Everywhere

Source: Technomic, Inc. Menu Monitor

avocadoes ubiquitous on menus
Avocadoes UbiquitousOn Menus…

Burger King’s Avocado Swiss Whopper

Steak ‘N Shake’s California Burger

Whataburger’s Avocado Bacon Burger

as condiment usage increases
…As CondimentUsage Increases

Chick-fil-A’s Grilled Chicken Cool Wrap

With Avocado-Lime Dressing

california pizza kitchen puts avocado front and center
California Pizza KitchenPuts Avocado Front and Center…

Avocado Club Egg Rolls White Corn Guacamole

cheesecake factory breads and fries it
…Cheesecake FactoryBreads and Fries It

Portabella Mushroom,

Avocado & Zucchini Fries

curra s grill s avocado margarita
Curra’s Grill’sAvocado Margarita

Frozen Margarita Mix

Avocado Pulp


veggie chic 2 cruciferous craze
Veggie Chic2. Cruciferous Craze

California Pizza Kitchen’s Brussels + Bacon Pizza

Herbed Goat Cheese, Caramelized Onion, Romano Cheese

no 7 subs brussels sprouts sandwich
No. 7 Subs’Brussels Sprouts Sandwich

Granny Smith Apples, Crushed Peanuts

no 7 subs broccoli sandwich
No. 7 Subs’Broccoli Sandwich

Fresh Mozzarella

Thai Basil Pesto

Fried Lemon

no 7 subs roasted cauliflower sub
No. 7 Subs’Roasted Cauliflower Sub

Fried Shallots, Romaine, Chutney Mayo

brennan s of houston s chicken fried cauliflower steak
Brennan’s of Houston’sChicken-Fried Cauliflower Steak

Purple Majesty Potato Salad, Vegan Mushroom Gravy

did kale craze open door for cruciferous crossover
Did Kale Craze Open Door For Cruciferous Crossover?

Roger Williams University’s

Tuscan-Style Spaghetti

With Kale

veggie chic 3 root revival
Veggie Chic 3. Root Revival

Hot Scandinavian Restaurants Take Center Stage;

Put Focus on Root Vegetables

Noma in Copenhagen

root revival carrots cropping up
Root Revival:Carrots Cropping Up

American Cut Carrot-Glazed Carrot

Au Bon Pain Carrot Ginger Soup

Crossroads Spicy Moroccan Carrots

DeepWood Restaurant Carrot Risotto

Domenica Roasted Carrot Pizza with Goat Cheese

LYFE Kitchen Kale-Carrot Side Salad

Mei Mei Kitchen Smoked Carrots with Black Sesame Purée

Partake Caramelized Carrots with Pepita Brittle

Peet’s Coffee & Tea Hummus & Carrot Chips

Sitka & Spruce Roasted Carrot Salad with Chickpea Purée

Stone Oven Bakery Curry-Carrot Soup

Willi’s Wine Bar Tunisian Roasted Carrots with Pine Nuts

carrots also in doughnuts drinkables
Carrots Also InDoughnuts, Drinkables

Doughnut Plant’s

Carrot Cake Doughnut

Smoothie King’s

Berry Carrot Dream

veggie chic implications outlook
Veggie ChicImplications & Outlook

1. More Produce at Breakfast

Au Bon Pain’s Hummus Breakfast Sandwich With Fresh Spinach

corner bakery s morning offerings
Corner Bakery’sMorning Offerings

Avocado & Spinach Power Panini Thin Anaheim Scrambler Bowl

implications outlook 2 decommoditized sides
Implications & Outlook2. Decommoditized Sides

Top Round Roast Beef’s

Fresh Cuts Fried in Beef Tallow

university of maryland s cuban potato salad
University of Maryland’sCuban Potato Salad

Black Beans, Green Olives, Lime Juice, Cumin

iii reality bites key points
III. Reality BitesKey Points

“Real” Foods the Next Wave





Implications & Outlook

reality bites overview
Reality Bites:Overview















Farm Grown

Farm to Table


Small Batch



reality bites 1 product
Reality Bites1. Product


Arby’s Whole-Grain Honey Wheat

Au Bon Pain Ancient-Grain Ciabatta

Blue Cow Kitchen Grilled Rustic White Bread

Crisper’s Artisan Bread

Jason’s Deli 9-Grain Artisan, Organic Wheat Wrap

McAlister’s Deli Harvest Wheat

Panera Bread Artisan Rye, All-Natural White Bread

Piada Natural, Organic Flour

Mendocino Farms Rustic White Bread

Quizno’s Artisan Sandwich Breads

golden oldie grains reappearing on menus
Golden-Oldie GrainsReappearing on Menus
  • Amaranth
  • Barley
  • Farro
  • Freekeh
  • Groats
  • Millet
  • Oats
  • Quinoa
  • Wheat Berries Orange County, FL School’s

Quinoa Wrap

comeback kid butter rides real wave
Comeback Kid:Butter Rides Real Wave

Butter consumption +24% past decade

5.6 lbs per capita 2013 vs. 4.1 lbs in 1997

“Wholesome, pure, not a lot of other ingredients”

reality bites 2 process
Reality Bites2. Process

TGI Friday’s Sizzling Sirloin & Spinach Skillet

gordon biersch s baby brats
Gordon Biersch’sBaby Brats

Made with House-Brewed Beer

Märzen Lager

Märzen Mustard

pizza hut s hand tossed pizza
Pizza Hut’sHand-Tossed Pizza

“One of a Kind, Every Time”

reality bites 3 presentation
Reality Bites3. Presentation

Wendy’s Natural-Cut Fries

With Sea Salt

domino s show us your pizza promotion
Domino’s Show Us Your Pizza Promotion

Real Photos from Real Customers

reality bites implications outlook
Reality BitesImplications & Outlook
  • Quality expectations shifting
    • “Real” foods growing
  • Powerful consumer drivers
    • Both boomers, millennials
  • Signifies better-for-you
    • Standards of identity not established
    • Challenge and opportunity for operators, suppliers
menus 2014 in conclusion
Menus 2014In Conclusion…
  • Common thread = stealth health
    • Functionals, grains, produce, “real” foods
  • More innovation around neglected categories
    • Sides, grains, produce
  • Foodservice will take leading role
    • Watch indies, small chains, on-sites--esp. campus dining
    • Also watch parallel demand for over-the-top indulgence