Chapter 13 AND 14 INTERNATIONAL PRODUCT DECISIONS. PRODUCT COMPONENTS. SUPPORT SERVICES COMPONENT. PACKAGING COMPONENT. Repair and maintenance. Deliveries. CORE COMPONENT. Trademark. Price. Installation. Warranty. Product platform Design features
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Repair and maintenance
S(T) = p m + (q - p) Y(T) – q/m [Y (T)]2where, S(T) = Sales at time T
p = Coefficient of innovation
m = Coefficient of imitation
Y(T) = Number of previous buyers