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PEMBELANJAAN PERUSAHAAN

PEMBELANJAAN PERUSAHAAN. LECTURE 5a – LIFE CYCLE & FINANCING DECISION. Changes in unknown over the Lifecycle. LAUNCH. GROWTH. MATURITY. DECLINE. Product risk Market acceptance Market share Size of market at maturity Length of maturity period Maintenance of market share

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PEMBELANJAAN PERUSAHAAN

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  1. PEMBELANJAAN PERUSAHAAN LECTURE 5a – LIFE CYCLE & FINANCING DECISION

  2. Changes in unknown over the Lifecycle LAUNCH GROWTH MATURITY DECLINE • Product risk • Market acceptance • Market share • Size of market at • maturity • Length of maturity • period • Maintenance of • market share • Rate of eventual • decline • Market share • Size of market at • maturity • Length of maturity • period • Maintenance of • market share • Rate of eventual • decline • Length of maturity • period • Maintenance of • market share • Rate of eventual • decline • Rate of eventual • decline

  3. Business Risk Growth Launch High Growth Very High Growth Maturity Decline Med/Low Growth Negative Growth

  4. Net Cash Flows at different stages of development Growth Launch • C/I • From sales High • C/O • Mktg, FA, WC High • Net Cash Flow Neutral • C/I • From sales Low • C/O • Mktg, FA, WC High • Net Cash Flow Negative Maturity Decline • C/I • From sales High • C/O • Mktg, FA, WC Low • Net Cash Flow Positive • C/I • From sales Low • C/O • Mktg, FA, WC Low • Net Cash Flow Neutral

  5. Untukmelihat file lengkapnyasilahkanmenghubungikamidiwww.mb.ipb.ac.id

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