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MDDA. Presentation to Parliament Portfolio Committee on Communications 15 June 2004. Mandate. The MDDA should: “…(C)reate an enabling environment for media development and diversity … which reflects the needs and aspirations of all South Africans

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Presentation Transcript


Presentation to Parliament Portfolio Committee on Communications

15 June 2004


The MDDA should:

  • “…(C)reate an enabling environment for media development and diversity … which reflects the needs and aspirations of all South Africans
  • “ Redress exclusion and marginalisation of disadvantaged communities and persons from access to the media and the media industry;
  • “Promote media development and diversity by providing support primarily to community and small commercial media projects…”

(Preamble MDDA Act)

the mdda team
The MDDA Team
  • Kanyi Mkonza – Chairperson
  • Tony Trew – Board member
  • Libby Lloyd – CEO
  • Annand Chaytoo – Finance Manager
vision and mission
Vision and Mission


Each and every South African citizen should have access to a choice of a diverse range of media


The MDDA is a development agency that will assist in building an environment where a diverse, vibrant and creative media flourishes and reflects the needs of all South Africans

vision and mission1
Vision and Mission


  • Grants
  • Leveraging resources and support
  • Conducting and funding research
  • Facilitating capacity building
  • Advocating for media diversity and development


  • Historically disadvantaged groups
  • Historically diminished language and cultural groups
  • Inadequately served communities
short history
Short History
  • December 2002 Board appointed
  • January 2003 First Board meeting
  • March 2003 KPMG/UXOLO appointed as project managers
  • July 2003 draft regulations published
  • August 2004 CEO appointed
  • November 2003 first call for applications
  • December 2003 Strategic plan adopted
  • January 2004 first decisions on applications
  • April 2004 second round of decisions on applications
mdda act
  • Board must prescribe detailed selection criteria for community media, small commercial media and research projects
  • Board must prescribe percentages of grant funds to be used for community media, small commercial media, research
  • Board must prescribe the percentage of funds to be used for administration costs
key principle of regulations
Key Principle of Regulations
  • Regulations should stand the test of time
  • Regulations should not be time bound but broad enough to address changing needs over the next few years.
  • Regulations should encourage sustainability rather than dependency
  • Regulations must ensure good corporate governance by media projects
  • Regulations should be simple to understand and apply
key research findings
Key Research Findings
  • Rural areas don’t have diversity. Major cities do.
  • Women, elderly, people with disabilities underserved
  • Print 2/3 small commercial
  • Radio 91% community
  • Media predominantly in English
  • Electronic media faces lack of management skills, difficulties in attracting advertising, content not developmental.
  • The print sector faces similar but also difficulties in distribution, high printing costs and verifying circulation
funding principles
Funding Principles
  • MDDA will be both reactive (respond to applications) and proactive (initiate projects)
  • The MDDA shall actively encourage collaboration between different media groups and with other community entities
funding principles cont
Funding Principles cont…
  • The MDDA will prioritise support for media in rural areas and/or for audiences not adequately served by other media.
  • The MDDA will where possible prioritise the concept of matching grants
  • The MDDA will encourage gender equity and the participation of all sectors of a community in media – including women, children, the elderly and people with disabilities.
we will fund
We will fund
  • Core running costs and once off projects for community media projects
  • Once off projects/investments aimed at increasing sustainability of small commercial projects
  • Training and Capacity Building for media projects
  • Research aimed at promoting media development and diversity
we won t fund
We won’t fund
  • Projects controlled by government, political parties or entities which are funding the MDDA.
  • Specific needs that are already adequately met by other donors.
  • New media projects in metropolitan areas of Johannesburg, Durban and Cape Town unless they cater for inadequately served audiences.
  • Unlicensed radio or television stations though seed funding may be made available.
  • Conferences and attendance at these.
  • Media earmarked for a foreign audience.
disbursing grants
Disbursing Grants
  • First Call November 2003
  • Decisions January 2004
  • Decisions April 2004
different projects supported
Different projects supported
  • 11 Community radio projects
  • 4 community print projects
  • No small commercial electronic projects
  • 4 small commercial print projects

Total 19 projects R3.6m

community radio partners
Community Radio Partners
  • Moletjie Community Radio - to build a studio - outside Polokwane
  • Moutse Community Radio (Dennilton), Takalani Community Radio (Eastern Cape), Radio Unique (Eastern Cape), Barberton community radio - Mentoring
  • Radio Mams in Mamelodi and Khathorus Community Radio for running costs
community radio partners cont
Community Radio partners cont
  • Radio Teemaneng in Kimberley for lightning conductor
  • Radio Vukani Cala Eastern Cape running costs and infrastructure
  • Workers World Production - training on production of labour slots
  • National Community Radio Forum research into establishment of ad agency, convergence, and cheaper signal distribution
community print partners
Community Print Partners
  • High School Media Project- Just Jy - Cape Town training of students over a year
  • Agenda Feminist Media Project - production of one edition a year for three years and upgrade of computer equipment
  • Amazwi Writers - Hluhluwe KZN - seed funding to establish writers training group and newsletter
  • Nkomazi- the Voice - emergency funding for six months production whilst develop sustainability plan
small commercial print partners
Small Commercial Print Partners
  • Leseding News - Rustenburg and NW - training and computers
  • Free State News - training and equipment
  • Big News - national magazine for SMME’s - research
  • Genuine Magazine - KZN family magazine - for strategic planning
other activities 2003
Other activities 2003
  • Still finalising funding agreements with partners
  • Marketing workshops
  • Successful intervention with SARS to save a station
  • Agreement with ICASA
  • Joint actions and research with DoC
funding 2004 2005
Funding 2004/2005

R7m (government)

Between R9m – R10m print and broadcasting partners

Total R16-R17m

R12m for grants/projects (75%)

key plans 2004 2005
Key Plans 2004/2005
  • Streamline grant making process

Disburse funds efficiently

Procure project tracking system

  • Develop proactive strategies

Develop plan for audience research

Explore ways to address distribution, printing, advertising problems

key plans 2004 2005 cont
Key Plans 2004/2005 cont...
  • Indirect Support

Marketing workshops with AMF & AMASA

Explore partnerships for low interest loans

Revive media funders forum

  • Partnership to encourage critical media thinking amongst school students
  • Develop partnerships to promote reading
  • Draw in skills of funding partners for capacity building
key plans for 2004 2005
Key Plans for 2004/2005
  • Garner more resources

- Develop strategy to garner international support

  • Consolidate mentoring plans

- Develop mentors database

- Develop mentoring strategy/process

key plans 2004 20051
Key plans 2004/2005
  • Communicate

- Keep communicating deadlines for applications through media networks

- Target communication progressively to under served communities/priority areas through SABC radio, NDA offices, post offices, roadshows

- Focus on profiling partners

  • Thank you