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AcyMailing

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AcyMailing

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  1. AcyMailing Newsletters & e-mail marketing for Joomla!

  2. Table of contents • Buildyourlist of contacts • Createyour Newsletter • Auto-Newsletters • Sendprocess • Avoid spam filters • Bounce handling • Statistics • Questions

  3. Who am I? • Joomla! fan since Joomla iscalled Joomla • Owner of Acyba • Creating Joomla extensions :AcyMailing & AcySMS

  4. Who is Mads Andersen? • AcyMailingDanish translator since 2009 • Best translator ever!!

  5. Buildyourlist of contacts

  6. Build your list of contacts Import users • Synchronizationwithyourexisting Joomla! registeredusers • Via a file • Via database(Magento, prestashop, CRM) • Migratefrom a Joomla! extension • Acajoom / jNews • Vemod / ccNewsletter / NSPro • Letterman / Communicator / Yanc

  7. Build your list of contacts Subscription module

  8. Build your list of contacts Externalform • Facebookform • Otherwebsites (static pages, Joomla or not)

  9. Build your list of contacts Whenyouruserscreate an account… • Joomla registration form • JomSocial • CommunityBuilder • ccUsers • AlphaRegistration • OSE Membership • ExtendedReg • jUser • HikaShop • VirtueMart (1.x, 2.x) • RedShop • JoomShopping • Tienda

  10. Build your list of contacts Contact form • com_contact • Qcontacts • Grumpy Contacts • Contact Enhanced • Fox Contact

  11. Build your list of contacts Squeeze page

  12. Build your list of contacts Myprecious…

  13. Build your list of contacts Purchase a list of contacts

  14. How does it work? Users Subscription Lists Send Newsletters

  15. User’s management Back-end user’s management

  16. Additional fields

  17. Additional fields • Import / Export • Statistics • Exploit these information : • Filteryourusers to sendtargeted emails • Insert personal data in your emails • Conditional display

  18. Create a Newsletter

  19. Create a Newsletter How doesitwork? • Newsletter-template • Structure for the Newsletter creation • Applyyourgraphics standards • Defineyour styles • Newsletter • Based on a template • Insert your content

  20. Create a Newsletter Newsletter-templatecreation : styles edition

  21. Create a Newsletter Newsletter-templatecreation : defineeditable areas

  22. Create a Newsletter What content? « The most important element in a Newsletter is its content »

  23. Create a Newsletter What’s a good subject? • Raise a laugh • Chock your users • Attract curiosity • Short subject • Insert the receiver’s firstname or lastnameex. Are you stupid {subtag:name} or what?

  24. Create a Newsletter A badsubject… • Too long • Uppercase • With more than one explamation mark • With the receiver email address • With a wrongname • What about specialcharacters?✈ ✔➣

  25. Create a Newsletter Load a template

  26. Create a Newsletter Insert your content

  27. Auto-Newsletter • Generateautomatically a Newsletter every X days/months • Includeyour new articles • Includeanykind of content(products, events, blog posts, users) • Create a notification system

  28. Sendprocess

  29. Send process Select yourreceivers

  30. Send process Test your Newsletter

  31. Sending method • Externaldelivery servicewith a dedicated IP • Yourowndedicated server • Externaldelivery servicewith a shared IP • Shared host

  32. Spam issues

  33. Spam issues • Email structure • Mail server configuration • Email content • Domain and IP reputation

  34. Spam Mail server configuration • Spreadyoursendprocess • Use addressesfromyourowndomainname • Reverse DNS • SPF • Sender-ID • DKIM

  35. Spam DKIM / SPF / Sender-ID

  36. mail-tester.com

  37. mail-tester.com

  38. Spam Email content • « Spam words » • Add spaces between your letters • Uppercase in the subject • Good balance between text and pictures

  39. Spam Reputation • Wrong email addresses • Usersclicking on « thisis a spam »

  40. Bounce handling • « Clean » yourlists • Handle « feedback loops » messages

  41. Statistics

  42. Statistics • Open rate(whoopenedyour Newsletter and when)Great > 30%Good – 15-30%Poor < 15% • Click Tracking(whoclicked on whatlink) • Unsubscriptions(whounsubscribedfromyour Newsletters and why) • Bounces(what message didn’treachits destination)

  43. Statistics

  44. Follow-up messages Auto-responder

  45. Follow-up messages

  46. Any questions?

  47. AcyMailing Newsletters & e-mail marketing for Joomla!