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SMX Seattle Conference Update

SMX Seattle Conference Update. Presented by: Craig Paddock Plaza Digital Slide 1 of 217. Search Conferences. SMX – Search Engine Expo – Danny Sullivan Seattle – June San Jose – February New York - September SES – Search Engine Strategies – Mike Grehan New York - March

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SMX Seattle Conference Update

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  1. SMX Seattle Conference Update Presented by: Craig Paddock Plaza Digital Slide 1 of 217

  2. Search Conferences • SMX – Search Engine Expo – Danny Sullivan Seattle – June San Jose – February New York - September • SES – Search Engine Strategies – Mike Grehan New York - March Chicago - December San Francisco - August • Pubcon – WebmasterWorld – Brett Tabke Las Vegas – November – early bird this Friday** Dallas/Austin - March

  3. Search Conferences • eMetrics Marketing Optimization Summit – Jim Stern • Google Adwords Seminars for Success – Brad Geddes • Google Analytics – Justin Cutroni • Conversion Conference – Tim Ash

  4. SMX 2011 Topics • Periodic Table of SEO Factors • SEOMoz 2011 Ranking Factors • Panda Update • Schema.org launch • Google +1

  5. Schema.org • provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google and Yahoo! rely on this markup to improve the display of search results, making it easier for people to find the right web pages.

  6. Schema.org

  7. Schema.org

  8. Google Panda • March 2011 initial release • Detect low quality pages • poor user experience • regardless of link popularity and unique content • Detect scraper sites, content farms • Panda wants strong usage metrics • poor bounce rate • poor SERP CTR • not sharable • No easy fix to Panda

  9. +1

  10. +1 They should keep in mind that implementing the button and accruing "+1's" on their site will be factored as a social signal into the Google organic search results. Also, while getting +1's on ad does not directly have an impact on the quality score, getting +1's could help CTR. Positive effects for both paid and organic.

  11. Search ConferenceBest Practices stay at conference hotel what NOT to do smoking breaks

  12. Search Conferences S P A M

  13. Search Conferences Sites Positioned Above Me

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