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Activation Department Meeting Agenda

Activation Department Meeting Agenda. August 10 - 13, 2009 REVISED (v2). Activation Department Meeting. HOTEL Sheraton Clayton Plaza Hotel 7730 Bonhomme Avenue Clayton, MO 63105 PH: (314) 863.0400 / Fax: (314) 863.2398. Meeting Location : Fleur de Lys Ballroom

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Activation Department Meeting Agenda

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  1. Activation Department MeetingAgenda August 10 - 13, 2009 REVISED (v2)

  2. Activation Department Meeting HOTEL Sheraton Clayton Plaza Hotel 7730 Bonhomme Avenue Clayton, MO 63105 PH: (314) 863.0400 / Fax: (314) 863.2398 Meeting Location: Fleur de Lys Ballroom AB Office: Executive Board Room

  3. Activation Department Meeting Meeting Ground Rules Be on time or pay a fine! Be attentive, listen, ask questions Be positive...provide solutions or pay a fine! Turn off "ring" on cell phones Keep off blackberry and laptops down

  4. Activation Department Meeting Meeting Objectives Two-way, open and honest dialogue with our team and support groups Gain knowledge of marketing tools to execute in your markets Share best practices Leave with a clear direction to finalize local plans for our September meetings. Have Fun!

  5. Activation Department Meeting Monday, August 10 1:00 – 1:15 Introduction/Agenda Rick Leininger 1:15 – 2:00 Sales Overview Dan McHugh 2:00 – 3:00 Research Brand Health Zach Markiewicz/ Jeff Musial 3:00 – 3:15Break 3:15 – 4:00 Digital Tom Shipley 4:00 – 4:30 Media Frequency/Research Sabina Ahmed 4:30 – 5:00 SET/Mobile Marketing Jeff Knapper 6:00 – 9:00 Reception Pool Deck Area

  6. Activation Department Meeting Tuesday, August 11 7:00 – 8:00 Breakfast Fleur de Lys Ballroom 8:00 – 9:30 Sports Marketing Kathy Casso 9:30 – 10:00 Team Sponsorships Rich Gutierrez 10:00 – 10:15 Break 10:15 – 11:00 Entertainment Dave Campbell 11:00 – 12:00 Legal Scott Miller 12:00 – 1:00 Lunch Gallery 1 1:00 – 2:00 Sales Promotion Dave Eads/Jim Tietjens 2:00 – 2:30 Procurement Andrew Buxton 2:30 – 3:00 Business Service Center Randy Suellentrop 3:00 – 3:15 Break 3:15 – 4:00 Human Resources Brenda Torres 4:00 – 4:30 Region 1 Best Practices Paul Simmons 4:30 – 5:00 Region 2 Best Practices John Miller

  7. Team Activity – Cards Game STL Cardinals vs. Cinn Reds Tuesday, August 11 @ 7:15 PM Tickets will be distributed Tuesday morning Busses Departing the Sheraton for Busch Stadium: 6:15 and 6:30 PM Busses Departing Busch Stadium for Sheraton: 9:00 PM and End of Game

  8. Activation Department Meeting Wednesday, August 12 7:00 – 8:00 Breakfast Fleur de Lys Ballroom 8:00 – 9:15 Bud Mega Brand Marianne Radley 9:15 – 9:30 Break 9:30 – 11:15 Bud Light Mega Brand Mike Sundet 11:15 – 12:00 Sub Premium Jim Gorczyca 12:00 – 1:00 Lunch Gallery 1 1:00 – 2:00 Mich Ultra Dan Shannon 2:00 – 3:00 Stella Artois / Beck’s E Albanese / P Burns 3:00 – 3:15 Break 3:15 – 4:00 Craft Brands / Landshark N Scudieri / G Pestinger 4:00 – 5:00 Innovations (BDL Wheat / S 55) J Giarrante / V Toothman OPEN EVENING

  9. Activation Department Meeting Thursday, August 13 7:00 – 7:30 Breakfast Fleur de Lys Ballroom 7:30 – 8:30 Senior Management Keith Levy 8:30 – 10:00 Media Dan McHugh/Mark Wright 10:00 – 10:15 Break 10:15 – 10:45 Region 3 Best Practices Jef Schmidt 10:45 – 11:15 Region 4 Best Practices Jay Black 11:15 – 11:45 Region 5 Best Practices Rudy Beltran 11:45 – 12:00 Closing Rick Leininger

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