Developing and Implementing A Marketing Plan. Paul E. Patterson and Larry D. Makus University of Idaho Department of Agricultural Economics & Rural Sociology. Agriculture Faces Many Types of Uncertainty & Risk. Uncertainty makes planning difficult Uncertainty also makes planning essential
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Paul E. Patterson and
Larry D. Makus
University of Idaho Department of Agricultural Economics & Rural Sociology
Where to sell?
What to sell?
How to sell?
Time of year
Compare alternativesA Marketing Plan Should Answer Four Questions
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