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SEE PLATFORM DESIGN POLICY WORKSHOP

SEE PLATFORM DESIGN POLICY WORKSHOP. Anna Whicher | Design Wales CARDIFF, 2 july 2012. AGENDA. 09.00 – 09.15 Introduction 09.15 – 09.30 Overview of the SEE Platform 09.30 – 09.45 Ice breaker exercise 09.45 – 11.00 Mapping design systems 11.00 – 11.30 Coffee

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SEE PLATFORM DESIGN POLICY WORKSHOP

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  1. SEE PLATFORM DESIGN POLICY WORKSHOP Anna Whicher | Design Wales CARDIFF, 2 july 2012

  2. AGENDA 09.00 – 09.15 Introduction 09.15 – 09.30 Overview of the SEE Platform 09.30 – 09.45 Ice breaker exercise 09.45 – 11.00 Mapping design systems 11.00 – 11.30 Coffee 11.30 – 12.30 Developing policy proposals 12.30 – 13.00 Summary

  3. INTRODUCTION • Overview of the SEE Platform • What is design? What is design’s role in innovation policy? • Overview of survey results

  4. SEE platform AIM To accelerate the integration of design into innovation policies and programmes

  5. SEE PARTNERSHIP Design Wales / Cardiff Metropolitan University UK Design Flanders Belgium Regional Development Agency of South Bohemia (RERA) Czech Republic Danish Design Centre Denmark Estonian Design Centre Estonia Aalto University School of Art and Design Finland Jyväskylä University of Applied Sciences Finland Business and Cultural Development Centre (KEPA) Greece Border, Midland and Western Regional Assembly Ireland Castle Cieszyn Poland Design Council UK

  6. SEE activities • 100 Public authorities engaged in policy workshops; • 3 Design Policy Monitors (annual); • 22 Presentations at innovation events; • 44 Case studies on design programmes and policies; • 6 Bulletins containing research, policy proposals, case studies and resources.

  7. EUROPEAN DESIGN INNOVATION INITIATIVE • The European Commission seeks to embed design in company strategies and government policies across Europe.

  8. What is design? What is design? What is design’s role in innovation policy?

  9. WHAT IS DESIGN? Design is an approach to problem-solving that is creative, user-centred and viable.

  10. INNOVATION UNION • Transforming ideas into user-friendly products; • For innovation in private and public services; • For tackling challenges in the public sector and society.

  11. EUROPEAN COMMISSION VISION FOR DESIGN It is the European Commission’s “vision that by 2020, design should be a fully acknowledged, well-known, well-recognised element of innovation policy across Europe, at European level, at national level and at regional level”. Head of Innovation Policy Unit, European Commission DG Enterprise and Industry, speaking at the SEE Conference, 29 March 2011

  12. rationale For every £100 spent on design there is a return on investment of £225. Design Council (2007) The Value of Design Factfinder report

  13. rationale Design-led companies outperform their competitors by 205% Design Council (2004) Impact of design on stock market performance, UK

  14. DESIGN IS A SOURCE OF INNOVATION • Design is a proven source of innovation but there are obstacles to its uptake in companies, society and the public sector.

  15. SEE workshops Design policy Business support for SMEs Service design for SMEs Service design: public sector Academia-industry links www.seeplatform.eu

  16. SEE platform AIM Results of the surveys on design systems

  17. KEY FINDINGs GIVE EXAMPLES FROM THE SURVEY RESULTS

  18. SEE activities Ice breaker exercise

  19. SEE activities Write down 3 key words that come to mind when you think of design.

  20. KEY WORDS Creativity User-friendly Competitiveness Differentiation Value

  21. Exercise 1 Exercise 1: Mapping Design Systems

  22. DESIGN SYSTEM Source: Whicher & Cawood, May 2012

  23. Systems diagnostic TOOL

  24. SEE activities Exercise 1.1: Design System Diagnostic Tool 1 hour to discuss and identify 1 strength and 1 weakness of each section of your design system from your survey and to map them onto your poster. 20 mins to present the posters to the group.

  25. break Coffee

  26. Exercise 2 Exercise 2: Developing policy proposals

  27. POLICY vision TOOL

  28. EXERCISE 2 Exercise 2.1: Barriers & opportunities 30 mins to discuss barriers and possible solutions to tackling them. Exercise 2.2: Visions & actions 30 mins to define a policy vision and identify 2 key actions to move forward.

  29. Summary Summary of the policy proposals

  30. THANK YOU www.seeplatform.eu

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