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Be not afeared (command). The isle is full of noises (excite). Sounds and sweet airs (soothe). That give delight and hurt not (reassure). What’s the Difference?. Informational. Persuasive. Humorous. Successful Persuasive Speaking. Start with realistic sense of what you can accomplish
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Be not afeared (command) The isle is full of noises (excite) Sounds and sweet airs (soothe) That give delight and hurt not (reassure)
What’s the Difference? Informational Persuasive Humorous
Successful Persuasive Speaking • Start with realistic sense of what you can accomplish • Success depends on tailoring your message to • Values • Attitudes, and • Beliefs of your audience
Successful Persuasive Speaking • In AGRI 183, you are speaking to a formal business audience • “Set the stage” by announcing what type of business audience you are speaking to • Audience critiques need to take this into account
Successful Persuasive Speaking • Remember: • Audience members engage in a mental “give and take” with the speaker • So… • Anticipate audience objections and answer them in your speech
Successful Persuasive Speaking • Remember: • Your audience will most likely have a variety of views • Target the portion of your audience you most want to reach
In Summary • Persuasive Speaking: • Is the most complex and challenging of public speaking forms • Has a more ambitious objective than informational speaking • Demands audience analysis and adaptation • Can deal with controversial topics that increase audience resistance