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SLAC

SLAC. Communications. Manuel Gnida LSST Tucson Meeting August 2018. What is SLAC?. One of 10 DOE Office of Science labs, operated by Stanford; founded in 1962

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SLAC

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  1. SLAC • Communications Manuel Gnida LSST Tucson Meeting August 2018

  2. What is SLAC? • One of 10 DOE Office of Science labs, operated by Stanford; founded in 1962 • 1,400 employees working in accelerator physics, particle physics, astrophysics, X-ray science, materials science, chemistry, energy science, bioscience, computer science

  3. SLAC Organization and LSST • SLAC builds LSST camera, develops database and hosts DESC collaboration LSST KIPAC

  4. Communications team

  5. Communications team Some LSST-relevant things we do: • Features, press releases • Symmetry magazine • Media relations • Social media • Graphics, animations, video, photography • Web design • Fact sheets • Internal communications • Tours, media tours • Conference sessions Accelerator Particles Astrophysics w/ LSST Technology Innovation Ali Sundermier

  6. Communications goals • Promote LSST as one of SLAC’s top priorities • Highlight milestones of camera construction and explain technology • Highlight other aspects with SLAC involvement: DMM, DESC • Explain LSST science to the media and general public (key audiences) • Create written and multimedia resources that SLAC/LSST and media outlets can use for stories

  7. Media: Astrophysics coverage (SLAC mentions) • Asteroids – Popular Mechanics, Popular Science • Big Bang – Science Channel • Black Holes – International Business Times, New Scientist, Science, Science Alert, Nature, Washington Post, NBC News, Christian Science Monitor, Space.com, IFLScience, Astronomy, Slashgear • Cosmic Expansion/Inflation – New Scientist, Gizmodo, Vox, New York Times, Cosmos • Dark Matter – Science News, Popular Mechanics, Gizmodo, Newsweek, Physics World, The Register, Tech Times, Forbes, Science, Space.com, IFLScience, Astronomy, International Business Times, Sky & Telescope, Physics, Science Alert, Live Science, New Scientist, National Geographic, Motherboard • Dark Energy – Physics Today, National Geographic, BBC News, Space.com, IFLScience • DES– Engadget, IFLScience, Newsweek, Tech Times, Forbes • Fermi LAT - Astronomy • Galaxies– Space.com, IFLScience, Astronomy, Christian Science Monitor, Slashgear, Wired, Sky & Telescope • Gravitational Lenses – Forbes, Engadget, Popular Mechanics, Space.com, Motherboard, Physics World, International Business Times, MIT Technology Review, Business Insider, Digital Trends, Futurism, The Register, The Atlantic • Gravitational Waves – Scientific American • Meteors– Popular Mechanics, Forbes • Neutron Star – Mercury News • Pulsars– Space.com, Forbes, Gizmodo, IFLScience, Astronomy, International Business Times, Sky & Telescope • SAGA– Astronomy, International Business Times • Stars– Science, Space.com, IFLScience, Astronomy, Christian Science Monitor, Engadget, Sky & Telescope, Motherboard, BBC News • Telescopes– Science, National Geographic, NBC News, Network World, ArsTechnica, Wired, Popular Mechanics, Universe Today, NPR, Huffington Post, Gizmodo, Popular Photography, BBC News

  8. Working with LSST • Quarterly check-ins with LSST team (Steve Kahn, Aaron Roodman, CC: Vincent Riot) to discuss updates to LSST Comms plan • On for 2018: • LSST series in Symmetry, part 1: camera done • Video: cryostat moves into clean room done • LSST series in Symmetry, part 2: data in progress • LSST series in Symmetry, part 3: dark matter and dark energy Q4 • Press release: raft installation (with video) Q4 • Monthly Bulletin/Tucson Reports • Weekly I&T Meetings • Explore more cross promotion with Tucson, other labs/institutions?

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