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MBA 808 – Moscow 2008. Russian Culture: Micro and Macro. Truck Culture: A Customer for Prakash?. Micro Culture. Russian Personal Life Housing Standard of living Home customs clothing entry room Flowers - an odd custom Weddings war memorial ring finger. Public Culture.

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MBA 808 – Moscow 2008


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    1. MBA 808 – Moscow 2008 Russian Culture: Micro and Macro

    2. Truck Culture:A Customer for Prakash?

    3. Micro Culture • Russian Personal Life • Housing • Standard of living • Home customs • clothing • entry room • Flowers - an odd custom • Weddings • war memorial • ring finger

    4. Public Culture • Restaurants • menu • Cost • Exit event • Money and Banking • medium of exchange / value store • banking services • Russian Diet preferences – potato skins and ice cubes

    5. Typical Russian Food • Dinner for guests – dinner table and courses! • Kvas • Shashlik • Pelmeni • Blini • Tea and coffee • Restaurant dinner exit item

    6. Public Issues • Appearance of the population • Like USA? • Dress • Beggars • Russians Behavior in public places • Lines • Friendliness • Money • Exchange rate • New USA bills

    7. Public Transportation Issues • Metro • Entry gate • Escalators • Car door • Timing of trains!!! • People during the ride • Auto travel • Cars are not common • Road police • Seat belts • Benzine stations • Road priority – self-responsible!

    8. Numbers Issues • Electrical • Temperature • Printer paper • Distance • Time • Date format – dd/mm/yy • Number spacing: 22.410 [RF] is 22,410 [USA] Neighborhood Issues • Zoning • Public spaces / cellars

    9. National Culture • Closed economic system legacy • World super power system • Socialist remnants • Nostalgia • Monuments, memorials, and celebrations • Soviet caste system • Ethnic groups • Religion

    10. Russian Ruble • Ruble Exchange rate • Currency time line 1990 -----------1998-----------2008 CCCP RF RF • Russian ruble - Wikipedia, the free encyclopedia

    11. RUR versus USA $ 1993 - 1997 6600 5600 4600 Rate 3600 2600 1600 600 5/2/96 4/3/96 8/8/95 5/9/95 2/4/96 1/7/96 15/5/95 11/7/95 31/5/96 30/7/96 27/8/96 24/9/96 22/7/97 13/6/95 3/10/95 30/4/96 23/5/97 23/6/97 12/4/95 18/8/93 12/1/94 11/7/94 19/9/94 17/1/95 15/3/95 24/1/97 21/4/97 25/4/94 14/2/95 21/2/97 24/3/97 31/10/95 29/11/95 22/10/96 29/12/95 20/11/96 13/12/94 18/12/96 17/10/94 15/11/94 Date

    12. McDonald’s Culture • USA standards • American company culture • Video of entry to Russian market and three restaurant openings • Case discussion – a USA [Canada] multinational in Russia

    13. McDonald’s Cultural Context • Knife and fork food – not sandwiches • Surly, slow staff in restaurants • Two class society – rubles • Smoking and vodka • Coat check

    14. McDonald’s Approach • 1990 – menu education and ordering education • 1996 – drive-in education • Training friendly, quick staff