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Information and Knowledge Strategy

Information and Knowledge Strategy. Kathleen Dreyer, Head Watson Library of Business and Economics August 29, 2014. Watson Library. Using the Libraries. News/literature. News: Factiva , Proquest Literature Business Source Complete Google Scholar Proquest PsycINFO.

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Information and Knowledge Strategy

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  1. Information and Knowledge Strategy Kathleen Dreyer, HeadWatson Library of Business and EconomicsAugust 29, 2014

  2. Watson Library

  3. Using the Libraries

  4. News/literature • News: Factiva, Proquest • Literature • Business Source Complete • Google Scholar • Proquest • PsycINFO

  5. Market research - consumers • Just data • MRI Plus (survey of consumers) • Simmons OneView(survey of consumers) • Reports (some data) • Global Market Information database • Mintel Oxygen • Pew Research • WARC (World Advertising Research Bureau)

  6. Market research - technology • Forrester research • Gartner • IDC research

  7. Company research • Thomson ONE – only database we have that has investment bank reports • Bloomberg – available in Watson Library • Many, many others

  8. Questions?

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