Magento eCommerce campaign can cause some absolutely tremendous growth for your company

1. 4 Examples of Failed eCommerce Campaigns When done correctly, the right Magento eCommerce campaign can cause some absolutely tremendous growth for your company. In fact, for many eCommerce storeowners, good ad campaigns are the lifeblood of their businesses. But for every amazing campaign carried out by a brand, there are 4 campaigns that failed miserably. Here they are, laid out in all their glory: The campaign that failed to hit its target audience It can be difficult to do the work in advance in order to nail down the right target audience for your campaigns, but this step is absolutely essential to its success or failure. You can have the strongest pitch in the world, and it will still be all but useless if you don’t market to the right people at the right time. Finding your keywords, understanding your market and timing the campaign length just right are some of the most important aspects of its overall success. The campaign that had the wrong offer The tragedy of many campaigns is that even though the product itself is great, the execution on the offer is terribly, terribly wrong. For instance, you wouldn’t want to advertise polar weather gear to residents of El Paso, Texas or Brisbane, Australia. To do so would be completely ignoring the localized market. This is an obvious example, but it’s an easier mistake to make than you might realize. You also need to ensure that the rice makes sense for your market. Don’t undersell or oversell your product, or you might lose potential customers for life.

2. The campaign that expected the world It’s a great thing to be ambitious in business. In fact, it’s pretty much a requirement! With that said, it’s important to stay grounded when it comes to setting your expectations for your campaign. Don’t fool yourself into thinking the right campaign will be a one-way ticket straight to the millionaires’ club. “There is no business function top executives worry about more than marketing,” wrote author and professor Thomas V. Bonoma in a 1989 Harvard Business Review article. “Most of them look at the marketers in their companies as something between vacuum-cleaner salespeople and saviours…. Performance is not an absolute thing. The success of a marketing campaign has a lot to do with the top management’s expectations versus results obtained.” The campaign that had in compatible goals and tactics This is a tricky one, folks. You want to make sure your goals and your methodology exist in perfect harmony with one another. What do we mean by this? For instance, if you were running a campaign on Facebook to gather email addresses from prospective clients, don’t try and set a sales-oriented goal. The methods don’t match the madness, per say, and in this scenario, you’d be almost guaranteed to come up short in the end. Instead, keep your goals and tactics aligned in order to achieve the results you are looking for. Have the marketing down pat, but don’t have the site to back it up? Reach out to Alinga today to fuel your Magento eCommerce development fire. We will get you started down the path to eCommerce domination today; give us a call! Magento Web Design 1 Como Crescent, Gold Coast QLD 4215, Australia +61 418 693 764 alingawebdesign@gmail.com http://www.magentowebdesign.net.au