Enhancing Enrollment Management Strategies at Jefferson Community & Technical College
This project report details the strategies and decisions involved in enrollment management at Jefferson Community & Technical College. Following the consolidation of 28 colleges into 16 comprehensive institutions, a focus on meeting community and workforce development needs was established. The report analyzes enrollment trends, including full-time and part-time student ratios, adult learner engagement, dual credit programs, and retention strategies. Practical marketing approaches and teamwork frameworks are discussed to enhance visibility and accessibility, ensuring effective enrollment management practices.
Enhancing Enrollment Management Strategies at Jefferson Community & Technical College
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Presentation Transcript
Enrollment Management Decision-Making atJefferson Community & Technical College A Classroom Project for the KTEAM/SCANS Workshop June 10, 2005
Consolidated Structure Consolidation from 28 colleges to 16 comprehensive community and technical colleges with 65 campuses created a statewide network of effective and efficient colleges that meet the education, workforce development, and economic development needs of communities and the Commonwealth
Enrollment Trends – JC&TC District Fall Headcount F/T P/T FTE 02 13,029 3,967 9,062 6,254.8 03 13,333 4,302 9,031 6,608.5 04 13,846 4,593 9,253 6,953.9
Enrollment Decisions • Full-Time vs. Part-Time • Traditional students vs. Adult learners • Increasing high school admits • Dual credit vs. dual enrollment • Fractional credit vs. fractional courses • Retention strategies • Personnel needs/concerns
Marketing Strategies • Set timelines and Team Purpose • Conduct telephone focus groups on accessibility and visibility • Provide data on enrollment demographics & trends and retention rates • Meet in teams to conduct SWOT Analyses • Develop EM Team with focus on SWOT • Evaluate processes
Thank You. Dr. Michael Krause System Director Enrollment Management Chancellor’s Office KCTCS 859-256-3303 michael.krause@kctcs.edu
