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I'm Alex Lieberman—business barista, entrepreneur, and content creator. I co-founded Morning Brew and Storyarb, and I host Founder’s Journal, where I share an unfiltered look at what it really takes to build and scale businesses. With a mix of irrational confidence, relentless grind, and creative energy, I dive deep into the founder’s journey—from the gritty 0-to-1 phase to the frameworks.