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MFA Direct. 1 st Step to success with MFA Direct New Distributor Orientation Program. Direct Selling. Definition and scope. What is Direct Selling?. In Direct Selling, products move directly From Manufacturer to Consumer. Retailer. Consumer i.e. YOU. Manufacturer. Distributor.
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MFA Direct 1st Step to success with MFA Direct New Distributor Orientation Program
Direct Selling Definition and scope
What is Direct Selling? In Direct Selling, products move directly From Manufacturer to Consumer Retailer Consumer i.e. YOU Manufacturer Distributor Wholesaler Money saved Is shared with Consumers For their recommendations Marketing Team Huge advertisement budgets
Scope of Direct Selling in India • FICCI in its latest report has estimated the Direct Selling Industry to grow to 64500 crores by 2025. • The Government of India has come out with much needed regulatory guidelines to provide a legal sanctity to the Direct Selling Industry in India. • Our Company is approved by the Ministry of Consumer Affairs, Government of India in this regard.
Lets know more aboutMFA Direct • A division of Itspossible Nutraceuticals Limited, New Delhi – part of Itspossible Group of Companies. • Running successfully since 2011. • Presence in almost all states of India. • Started operations in Dubai. • Lakhs of satisfied customers in various product categories.
GOAL SETTING • Make your short term, mid term and long term goals using the Beginners Work Manual • Can you fulfill your goals elsewhere? MFA Direct gives you the opportunity to achieve your goals • Read & visualize your goals daily • Act on it– We make goals but forget that we have to take steps to achieve those goals
STEP 1 - Your first GOAL – Week 1 to 4 • Week 1 • Make your first purchase and become Business Distributor (BD). • Make your list and get it categorized. • Start the process of invitation for your first Home Meeting. • Week 2 • Organize your first home meeting. • Sponsor at least 2 people and make them BD. • Start invitation for your second Home Meeting. • Make your downline attend this program.
STEP 1 - Your first GOAL – Week 1 to 4 • Week 3 • Organize your second home meeting. • Start retailing the products that you have purchased when you became BD • Sponsor at least 2 more people and make them BD • Help your first 2 directs to sponsor their 2 directs each and make them BD. • Start invitation for your third Home Meeting. • Make your downline attend this program. • Week 4 • Organize your third home meeting. • Retail more products to your nears and dear ones and sponsor more people. • Help your 3rd and 4th Directs to sponsor their 2 directs each and make them BD. • Start taking Home Meetings for your downlines. • Make your downline attend this program. • Congratulations, you are now Management Councilor Distributor!!!! • Start planning for becoming Master Distributor!!!
Step 2 – Start ACTING • Buy any offer of the Company and achieve BD level. This will give you enough products to kick-start your business. • Buy the catalogs of products and watch videos/ discuss with uplines to understand the products of the Company. • Make your list and start the process of invitation.
Step 3 & 4 – Make your list and categorize the same • Use the beginners work manual to make your list. • Make a comprehensive list as suggested in the Beginners Work Manual. EACH AND EVERY ONE IS IMPORTANT. DON’T LEAVE ANY ONE OUT. HE/SHE CAN BE A CUSTOMER OR A DISTRIBUTOR THUS WILL ULTIMATELY BENEFIT YOU. • Categorize your list with your upline to decide the Phase of invitation and whether the person is to be approached for becoming a Customer or Distributor. • People in the 1st phase are to be invited first. • Share the products with your nears and dears first. They believe in you. • Keep increasing your list. Every person you meet is a potential customer/distributor for you.
Step 5 – Invitation – Home Meeting • WE ARE NOT SELLING. WE ARE OFFERING. • Start the conversation with FORM – Family, Occupation, Recreation, Money. Look for opportunity in the conversation to bring up MFA Direct Business / Products. • Follow 4 C’s when offering the MFA Direct Opportunity / Products : • COMPLIMENT your prospect • Create CURIOSITY about MFA Direct Opportunity / Products • CONTROL – Don’t give details on the phone. Invite with sufficient curiosity. • COMMITMENT – Take a firm commitment for the home meeting that you are planning.
Step 5 – Invitation – Home Meeting • To set the appointment, you can follow the following approaches : • The Advice Approach (For people senior to you) : I want your advice on a Business that I am working on. • Need based approach (When you know the hot button of the prospect) : I know your father is suffering from Diabetes. I have some products which can help him and make you some money as well in the part time. • Business Approach : I am working in the fastest growing industry – Wellness. I am looking for people wanting to make it big. • Close Friend Approach : Sanjay, you and I have shared the best times together. Today I would like to share a life changing opportunity with you.
Step 6 – Tips for One-on-one meeting • Set proper appointment with prospect and upline • Choose a quiet place • Edify your upline • Don’t speak, just listen to your upline conducting the presentation. • After the presentation, take charge and work to close the sale. • Ask for the KYC documents and fill the Joining form online or on the app. • Suggest products and ask for order. • Don’t offer free products.
Step 6 – Tips for Home Meeting • Invite at least 15-20 people • Insist them to be on time. • Have all the products, leaflets etc. available • Display the products neatly • Focus all the chairs in one direction. • Start on time and request everyone to put mobile phones on silent mode. • Introduce and edify the guest speaker • Listen carefully and make notes • Do not interrupt or ask questions. • In the end, thank the speaker • Make each person speak individually to the speaker and try to close the sale. • Have physical joining forms ready and get them filled there and then • DO NOT MAKE IT A PARTY
Step 7 – Follow Up • Use the Follow up section of the Beginners Work Manual to keep a track of the people whom you have shown the presentation to. • You can invite the person again for a follow up meeting with your upline to clear his doubts and queries. • 2nd follow up can be at his/her home as the prospect is now comfortable with your upline as well. • Help your upline close the sale • Ask for product order and be upfront while asking for payment and payment mode.
Step 8 – Assess your progress and repeat • To succeed in this business, it is essential that constant effort and time is given till you are successful. • Assess where do you stand in terms of your weekly goals. • If you have achieved, GREAT. • If you have fallen short, sit with your upline and assess where you went wrong. • Keep retailing so that you are in PROFITS while doing this business • Revisit your list and start the process of invitation again.
Loyal Customers –Why to develop? • Customers buying from you every month gives you a regular source of income. • The offers of MFA Direct are designed in such a way so as to give you retail profits in excess of 40%. • The more purchasing you do consistently, more scratch cards for you in the Consistency Scratch Rewards of the Company. • Some customers will become Distributors with you and then partner you to grow the business. • Start with focus on 10 loyal customers and keep increasing your list. • Use the formats provided in Beginners Work Manual to acquire and retain customers.
Loyal Distributors –Why to develop? • Some people may join with you but not do business. But they can be loyal users of the products of MFA Direct. • They can be a part of the Consistency Scratch Card program of the Company and enjoy free products/rewards. • Developing such Distributors will ensure regular PV every month thus helping you to get promoted very fast.
