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Be empowered - The best BA BE CRO is always focused. While performing trial activities, the focus is always on quality and adherence to best practices. Sponsors are always inclined to be associated with CROs
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Quality CRO interactions and great relationships with sponsors are the keys to becoming the best clinical
trial organizations. Though, that's not enough. There are a few things that you must be particular about
to be the best and continue to be the best. Read on to know how you can go about it.
Be empowered - The best BA BE CRO is always focused. While performing trial activities, the focus is
always on quality and adherence to best practices. Sponsors are always inclined to be associated with
CROs and sites that are performance-driven and sticklers for quality and ethics. To be able to be so, it is
important that the research staff conducting BA/BE studies is empowered is to make important
decisions and have the necessary knowledge and skills. This kind of empowerment is necessary not only
for facilitating better research but also for improving working relationships with sponsors.
Have better interaction
As the best BA BE CRO or research site, you can actually prepare yourself for continued success. All you
need to do is allow staff members to interact in new ways with the sponsors and concerned people.
Active communication is what is necessary here. The study members need to be transparent about the
tools and information they need so as to avoid confusion and maintain clear communication.
When you receive a questionnaire pertaining to the BA/BE studies to be conducted, make sure that you
communicate outside of the information received and ask more questions to get the information you
need. What's provided may not always be adequate. Feel free to showcase your special achievements
and qualifications even if the CRO or the sponsor does not ask for it. This added information can make
review and site selection easier for the main decision makers.
Offer a site tour
Adding a site tour on your website, or a link to the same in your brochure would be a great idea.
Sponsors need to know the site capabilities and get a feel of the place. Likewise, it is also important to
introduce the staff, demonstrate your skills, and showcase your true potential. You can even create a
performance metrics report to give a comparative analysis of your performance versus others. You must
also include upcoming site enhancements or divulge new plans to upgrade in terms of technology or
Provide unparalleled customer service
Your sponsor is also your customer and deserves to know the progress on the study. It is your duty to
hire a good customer service team that addresses queries and concerns in a prompt manner and also
provides your customers a timely update on things. Understanding what they want and how they want
it can be a great way of building successful partnerships.
A lot of clinical research sites seem like they are the best fit initially but fail to invest in good value-
adding activities later on. Make sure that you do well and continue to consistently do well till the end of