In-Stream, CTV Advertising and Video Ad-Formats: IAB New Guidelines
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Stay ahead in the evolving video ad landscape with IAB's latest guidelines on In-Stream, CTV, and video ad formats. These standards clarify distinctions between in-stream vs. outstream ads, enhance transparency, and introduce innovative formats like Companion ads. Advertisers and publishers alike will benefit from the increased value of in-stream inventory and expanded engagement options in CTV advertising. Learn how these guidelines can elevate your digital video ad strategy.
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In-Stream, CTV Advertising and Video Ad-Formats: IAB New Guidelines
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